Visual Impact buys Panasonic VariCam 35

UK rental house Visual Impact has ordered six of Panasonic’s modular 4K cameras, with four sold to leading rental company 24-7 Drama and the remaining two available for immediate supply. The VariCam 35 units bound for 24-7 Drama will be used on “a major new TV drama” which will be screened in the autumn.

“We worked very closely with Panasonic to ensure the client achieved the results they were looking for,” said Graham Hawkins MD of 24-7 Drama, “along with the cameras we will be supplying a large range of lenses and ARRIFLEX accessories.”

Panasonic UK Group Manager, Nigel Wilkes, said, “This is a really significant deal for Panasonic in the UK. It’s no surprise that the first major production win has come in drama. The dual native ISO makes the VariCam 35 perfect for the genre and it opens up shots and locations previously unobtainable.”

“Most productions are aware that post-production starts on the film set during shooting. The fact that the VariCam allows you to record simultaneously in multiple formats and start initialising the image look in-camera can make the post production process significantly easier.” 

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