SBTVD Forum, a non-profit organization of private and public companies responsible for digital TV deployment recommendations in Brazil, plans to provide viewers with a next-generation system that integrates cutting-edge technology. TV 3.0 enables advanced viewing capabilities including the highest quality video, immersive audio, interactivity features, and personalized advertising insertion. Earlier this year, the Brazilian government announced commercial services availability by the 2026 World Cup. Globo is working with its ecosystem of vendors on the important milestones necessary to foster TV 3.0 technologies.

The TV 3.0 showcase consisted of a full live production infrastructure setup, taking the HD and UHD Olympics feeds and processing them with encoding and decoding devices, supporting the full TV 3.0 technology stack. In particular, the UHD video feed was encoded using MPEG-5 LCEVC-enhanced VVC at 10Mbps, well below the previous benchmark of 12 Mbps set by the SBTVD Forum tests. The event feeds were firstly encoded on a MainConcept encoder, then decoded on a broad selection of consumer devices, including set-top boxes running the full TV 3.0 stack including middleware developed by Mirakulo and TVs from Hisense, Jiuzhou, Realtek, and Amlogic.

V-Nova contributed its expertise as provider of the LCEVC SDK, which was integrated into both the commercial encoder and the consumer devices. LCEVC is a crucial component in enabling TV 3.0, addressing the challenges of providing the best-in-class video quality and capabilities required on limited bandwidths. LCEVC reduces both the cost and energy consumption of the transcoding process by up to 70%, and augments compression efficiency by up to 40%.