AMP Creative Migrates Workflows To The Cloud With EditShare

EditShare has provided the migration path to the cloud for AMP Creative. With offices in Dallas and Seattle, AMP Creative brings a fresh approach to corporate learning, using video to create tailored programs that are immersive and compelling.

As a successful business, AMP Creative has a growing archive of content and elements which can be re-used in new projects. At the same time, it has to provide support for designers working today, allowing them to manage work in progress and create deliverables, as well as providing secure archiving.

EditShare storage solutions have been used for some years by AMP Creative to manage its media. Business transformational programs, driven by the COVID-induced need to implement remote working, have led the company towards the cloud for much of its IT. It turned to EditShare to provide the same transparent transition for media workflows.

FLEX is the EditShare workflow and asset management platform for the cloud. It mirrors precisely the functionality of FLOW which AMP Creative already used to manage content and projects, with the same comfortable and familiar user interfaces.

The challenge was to implement a practical, affordable infrastructure to meet AMP Creative’s needs. The solution was to use EditShare FLEX to manage all content storage within AMP Creative’s existing AWS account, moving material between EBS and S3 storage tiers as required, and accelerating file transfers using CloudDat from EditShare partners Data Expedition.

Editors work at remote locations, using Adobe Premiere Pro. Projects and bins are created centrally in EditShare FLEX, and high quality proxies are transferred to the edit workstations. Once packages are completed they are rendered against the original media in the cloud. The result is that all creative staff are happy and AMP Creative was able to shut down its traditional server room, a significant saving for the business.

You might also like...

CDN For Live And VOD

CDNs are much more than just high-speed links between Origins and ISP (Internet Service Provider) networks. Instead, they form a complete ecosystem of storage and processing, and they create new possibilities for highly efficient streaming at scale that will likely…

A Practical Guide To RF In Broadcast: The Future Of OTA TV In The US

At the moment it is far from clear exactly how the OTA TV landscape will evolve in the US over the next few years… the only sure thing is that we are in a period of rapid change.

Virtual Production For Broadcast: Part 4 - Uniting The Physical & The Virtual

​Virtual Production For Broadcast is a major 12 article exploration of the technology and techniques of LED wall based virtual production approached with broadcast studio applications in mind. Part 4 examines image based lighting, new developments in RGBW LED technology and what i…

How Starlink Is Progressing As An Alternative To 5G

TV stations have mostly parked their satellite trucks and ENG vans in favor of mobile bi-directional wireless digital systems such as bonded cellular, wireless, and direct-to-modem wired internet connections. Is Starlink part of the future?

The Streaming Tsunami: Part 7 - How Immersive Experience Pushes Streaming Video Technology Forwards

We discuss the accelerating evolution of immersive media experiences & consumer technology, whether the mainstream media is keeping pace with the gamification of media consumption and the exponential growth in delivery capacity that will be required to support mass audience…