Media Distillery And NLZIET Partnership Transforms Content Discovery

Media Distillery, an AI technology provider in video UX optimisation, and Dutch streaming service NLZIET announce their partnership to improve customer experience through topic-based content discovery.

NLZIET, a fast-growing Dutch OTT streaming service, is leveraging the latest Media Distillery solution Topic Distillery to give viewers faster access to relevant content. With the metadata generated by Media Distillery automatically and in real-time from NLZIET broadcast streams, NLZIET can add such game-changing features as:

  • The ability to find content that could not be found previously, based on the topics detected in the content
  • The ability to quickly jump to particular parts of a show, by means of automatically generated chapter markers and chapter titles
  • The ability to quickly decide whether a programme is of interest by seeing what topics are present in a show

One of the challenges NLZIET faces is that, especially for non-scripted live programmes like news, talk shows, actuality shows and sports programming, there is a lack of descriptions of the actual topics inside a programme. Due to the nature of these shows, the programme description provided in a TV guide / EPG is typically very limited and superficial and offers little informative value. An example would be the news: EPG descriptions typically state that a news programme contains news of the latest internal and foreign affairs and the weather, instead of more specific topics such as, for instance, the war in Ukraine, the Eurovision Song Contest, Will Smith or the Champions League Final. With Topic Distillery, such topics are detected and added to the metadata.

This way, whenever a user searches for a specific theme, relevant content from the non-scripted shows can be discovered, accessed and watched. This generates a far richer array of content of different types and sources.

In addition, Topic Distillery detects the start and end of a segment, and assigns automatic chapter markers and titles, which are added to the NLZIET player interface. This allows viewers to quickly jump to topics of their interest, skipping the parts of less interest.

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