Broadpeak Announces New Dynamic Ad Insertion As A Service On broadpeak.io

Broadpeak has announced a new Dynamic Ad Insertion (DAI) application on its award-winning broadpeak.io software as a service (SaaS) platform. Broadpeak’s fully managed, API-based SaaS dramatically simplifies the delivery of targeted advertising in live and VOD streaming content, increasing monetization for video service providers.

broadpeak.io DAI as a service utilizes server-side ad insertion technology pre-integrated with all major ad servers on the market, reducing the time to market for targeted ad streaming services and enabling OTT service providers to start monetizing their content quickly. The DAI application leverages standard IAB interfaces and protocols such as VAST and VMAP to streamline targeted ad distribution. broadpeak.io DAI as a service provides full visibility into the advertising platform, offering enhanced, data-based observability and robust security.

As part of the content preparation capabilities, broadpeak.io DAI as a service automatically leverages ABR video transcoding and audio normalization with loudness control technology on ad creatives to ensure an outstanding quality of experience for end users. By boosting ad quality, broadpeak.io DAI as a service maximizes ad impression potential.

broadpeak.io DAI as a service streamlines the delivery of targeted ads in live programmatic workflows and unknown ad pod sequences while enabling publishers to easily perform branding with slate or promo content. Furthermore, a live pre-roll feature allows operators to insert an ad pod when viewers start watching a channel or change channels, creating additional monetization opportunities. Pre-roll, mid-roll, and post-roll targeted ad insertion for VOD and catch-up TV are also supported on broadpeak.io DAI as a service.

Ultimately, DAI as a service enables streaming providers to immediately and fully leverage the monetization potential of linear and asset catalog ad inventory, with minimal effort.

Running on the cloud, broadpeak.io DAI as a service offers unparalleled scalability, dynamicity, and agility, helping solve the complexity of streaming distribution. broadpeak.io is backed by 24/7 customer support, providing a seamless service that is approachable for companies of all sizes. 

You might also like...

Productive Cloud Workflows - Part 2

We conclude this two-part article examining how IP is an enabling technology that facilitates the use of data centers and cloud technology to power media workflows.

Vendor Spotlight: Telstra Broadcast Services

Telstra helps customers span the globe. Offering a myriad of content delivery, production and playout services, Telstra Broadcast Services allows businesses, governments, communities and individuals to connect and expand their business across the globe in the most cost-effective way.

5G Broadcast Gains Momentum With Field Trials

Video currently drives the most traffic on public networks, accounting for two-thirds of the overall global mobile data consumption. How long it can continue to grow is still up for debate.

Electricity: Part 8 - Electric OB Vans

We are told that in the future all cars will be electrically powered. It is therefore quite natural that a broadcaster should consider whether outside broadcast vehicles might follow suit.

Scalable Dynamic Software For Broadcasters: Part 1 - Introduction

IP has succeeded in abstracting away the media essence from the underlying transport stream, and in doing so is providing scalable and dynamic solutions that are facilitated through cloud technologies and software.