Broadpeak Announces New Dynamic Ad Insertion As A Service On broadpeak.io

Broadpeak has announced a new Dynamic Ad Insertion (DAI) application on its award-winning broadpeak.io software as a service (SaaS) platform. Broadpeak’s fully managed, API-based SaaS dramatically simplifies the delivery of targeted advertising in live and VOD streaming content, increasing monetization for video service providers.

broadpeak.io DAI as a service utilizes server-side ad insertion technology pre-integrated with all major ad servers on the market, reducing the time to market for targeted ad streaming services and enabling OTT service providers to start monetizing their content quickly. The DAI application leverages standard IAB interfaces and protocols such as VAST and VMAP to streamline targeted ad distribution. broadpeak.io DAI as a service provides full visibility into the advertising platform, offering enhanced, data-based observability and robust security.

As part of the content preparation capabilities, broadpeak.io DAI as a service automatically leverages ABR video transcoding and audio normalization with loudness control technology on ad creatives to ensure an outstanding quality of experience for end users. By boosting ad quality, broadpeak.io DAI as a service maximizes ad impression potential.

broadpeak.io DAI as a service streamlines the delivery of targeted ads in live programmatic workflows and unknown ad pod sequences while enabling publishers to easily perform branding with slate or promo content. Furthermore, a live pre-roll feature allows operators to insert an ad pod when viewers start watching a channel or change channels, creating additional monetization opportunities. Pre-roll, mid-roll, and post-roll targeted ad insertion for VOD and catch-up TV are also supported on broadpeak.io DAI as a service.

Ultimately, DAI as a service enables streaming providers to immediately and fully leverage the monetization potential of linear and asset catalog ad inventory, with minimal effort.

Running on the cloud, broadpeak.io DAI as a service offers unparalleled scalability, dynamicity, and agility, helping solve the complexity of streaming distribution. broadpeak.io is backed by 24/7 customer support, providing a seamless service that is approachable for companies of all sizes. 

You might also like...

Designing IP Broadcast Systems: Integrating Cloud Infrastructure

Connecting on-prem broadcast infrastructures to the public cloud leads to a hybrid system which requires reliable secure high value media exchange and delivery.

Video Quality: Part 1 - Video Quality Faces New Challenges In Generative AI Era

In this first in a new series about Video Quality, we look at how the continuing proliferation of User Generated Content has brought new challenges for video quality assurance, with AI in turn helping address some of them. But new…

Minimizing OTT Churn Rates Through Viewer Engagement

A D2C streaming service requires an understanding of satisfaction with the service – the quality of it, the ease of use, the style of use – which requires the right technology and a focused information-gathering approach.

Designing IP Broadcast Systems: Where Broadcast Meets IT

Broadcast and IT engineers have historically approached their professions from two different places, but as technology is more reliable, they are moving closer.

Encoding & Transport For Remote Contribution At NAB 2024

As broadcasters embrace remote production workflows the technology required to compress, encode and reliably transport streams from the venue to the network operation center or the cloud become key, and there will be plenty of new developments and sources of…