Telstra Broadcast Services’ master control room.
Telstra and media asset management specialists Silver Trak Digital have launched their new 5G Cinema Direct content delivery service – Australia’s fastest, most robust, and most secure delivery of digital content over 5G for cinemas, content distributors and movie studios.
Cinema Direct requires no cabling, can be installed and working very quickly and is backed by Telstra’s entire network infrastructure and support teams.
By leveraging Telstra’s next generation 5G cellular technology, Cinema Direct presents an enterprise grade wireless content delivery solution suitable for any distributor and cinema in Australia.
Cinema Direct presents many benefits as it operates over 5G for most metropolitan cinemas and 4G in rural areas. Not only is it cost efficient, but it offers a resilient and secure network that we control end to end. Where Silver Trak are experts in and take care of the media management, Telstra provides the managed master control, scheduling and assurance. First line support is then provided by Telstra Broadcast Services Master Control Facilities and second line support by Telstra Network Operations. Also, any content delivered by Cinema Direct is contained within a secure network, separate from any other traffic and only available to Silver Trak Digital’s clients making it very secure.
The “live” content capabilities of Cinema Direct will allow new and extended audiences to view a whole range of content on the big screen – content they would previously never have had access to, particularly in a cinema.
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