Globo Chooses GV AMPP For Live Sports And Entertainment Productions

Brazilian Mediatech Company Globo has selected Grass Valley’s GV AMPP (Agile Media Processing Platform) to produce and stream over 50 live sports and entertainment events. In 2022, Globo expects to produce over 200 live sports, entertainment and news events using GV AMPP.

AMPP is the first cloud-based SaaS platform for producing live sports, entertainment, and news workflows, helping customers easily transition to public or private cloud-based workflows or hybrid infrastructures.

During the past two years, Globo evaluated vendors and cloud solutions available on the market and AMPP was selected as the broadcaster’s core cloud-based workflow production platform. “Our goal is to optimize Globo’s technology infrastructure and generate new business opportunities through a scalable platform,” commented Mauricio Felix, Infrastructure and Security Director, Globo. “It has been a journey of learning and collaboration between Globo and Grass Valley to reach the right maturity of the platform, operating model and business model for our live production events.”

GV AMPP has been developed specifically to free up media companies from relying on hardware-based media systems and accelerate their move to the cloud. This revolutionary platform empowers users with unprecedented flexibility to spin up or spin down applications as needed and only pay for the services they use — even in live production environments where timing and low latency are essential.

AMPP is central to the GV Media Universe concept, a comprehensive ecosystem of cloud-based tools, services and partners that revolutionizes how live media is produced. GV AMPP delivers cloud native and cloud-agnostic support for the processing of video/audio in a variety of cloud-centric ways — public cloud; private, on-premise data center, or in hybrid topologies — giving customers a simple way to unlock flexible, distributed production workflows, easily and rapidly scaling cost and features up or down as needed.

"Working with Globo has been beneficial for both companies," says, Fernando David, sales Director for Brazil, Grass Valley. "AMPP has simplified Globo's workflows, created cost efficiencies and provided the customer more flexibility to expand their service offering. In turn, Globo provided invaluable feedback that has strengthened the platform and ensured that it was ready for large-scale live production applications."

You might also like...

Scalable Dynamic Software For Broadcasters: Part 1 - Introduction

IP has succeeded in abstracting away the media essence from the underlying transport stream, and in doing so is providing scalable and dynamic solutions that are facilitated through cloud technologies and software.

Productive Cloud Workflows - Part 1

IP is an enabling technology that facilitates the use of data centers and cloud technology to power media workflows. The speed with which COTS (Commercial Off The Shelf) hardware can now process data means video and audio signals can be…

Mass Audience Broadcasting To Mobile With 5G Broadcast - Part 2

In the last article we looked at why TCP/IP internet delivery is incredibly difficult to scale and how 5G-NR can overcome its limitations. In this article we dig deeper into 5G-NR to understand why it is such a powerful…

Broadcast Audio Workflow: Part 2 - Entertainment With An Audience

We continue our discussion of broadcast audio workflow with multi-award winner Robert Edwards. We look at the many challenges that come when a live audience is added to the broadcast mix.

Mass Audience Broadcasting To Mobile With 5G Broadcast - Part 1

Viewers are making it clear that they want to watch live events from their mobile devices as well as from the comfort of their own homes. Although internet streaming has given us a hint of what is achievable, its inability…