Viz AI Powered Graphics Debut At Daytona 500
Once logged in you can set content preferences to let us know what you are interested in and whether you want to receive email from us.
Already Registered? Login
Viz AI powers real-time Object Tracker to apply on-screen graphics downstream.
Vizrt, the home of software-defined visual storytelling (#SDVS) and real-time and mixed graphics, reveals its newest innovation; graphics powered by Viz AI – premiered by FOX Sports in its production of the NASCAR season-opening Daytona 500.
“Thanks to our partners Vizrt we look forward to new ways in which we can layer information on the screen. The new Viz AI technology allows for sleeker and more elegant solutions for data delivery. We plan on exploring how we can use this technology on other sports broadcasts,” said Zac Fields, FOX Sports SVP Graphic Tech and Integration.
The 2022 NASCAR Cup Series opens with 64th running of the Daytona 500 at Daytona International Speedway and FOX Sports has been visionary in its approach to enhancing the broadcast for viewers this year. FOX Sports’ coverage of NASCAR, which began in 2001, will feature a modern design package for the 2022 season, including the Daytona 500. Overall, the new design focuses on eye-catching colors and adds in 3D elements and informational graphics to add value for the viewer. The new design for “FOX NASCAR” brings a “video-game-like” style to the broadcast and highlights the hero moments for the athletes in a more engaging and compelling way for fans tuning in.
Vizrt's new Object Tracker, powered by Viz AI, allows the detection and tracking of objects, in this case, race cars, over any incoming video feed. The simplicity and non-intrusiveness are some of the key strengths of the new object tracker – no complex camera tracking or other data inputs are required; a video signal is all you need to apply the ground-breaking AI technology. Once an object has been selected by the user, Vizrt's powerful 3D graphics can be applied to it. This gives the viewer contextually rich insights without having to look away from the action.
“Sports productions are perfectly positioned to take advantage of AI, they are fast, agile and full of data. We are incredibly proud of the success working with FOX Sports to bring its vision to life using Viz AI for the 2022 Daytona 500 introducing dynamic, and captivating content for viewers. And this is just the beginning – this release marks the start of a series of major graphics innovations in 2022 – so stay tuned!” states Daniel Url, Head of Global Product Management, Vizrt Group.
The Object Tracker technology, powered by Viz AI, will be commercially available from early April.
You might also like...
Production Control Room Tools At NAB 2024
As we approach the 2024 NAB Show we discuss the increasing demands placed on production control rooms and their crew, and the technologies coming to market in this key area of live broadcast production.
Designing IP Broadcast Systems: Where Broadcast Meets IT
Broadcast and IT engineers have historically approached their professions from two different places, but as technology is more reliable, they are moving closer.
Audio At NAB 2024
The 2024 NAB Show will see the big names in audio production embrace and help to drive forward the next generation of software centric distributed production workflows and join the ‘cloud’ revolution. Exciting times for broadcast audio.
SD/HD/UHD & SDR/HDR Video Workflows At NAB 2024
Here is our run down of some of the technology at the 2024 NAB Show that eases the burden of achieving effective workflows that simultaneously support multiple production and delivery video formats.
Standards: Part 7 - ST 2110 - A Review Of The Current Standard
Of all of the broadcast standards it is perhaps SMPTE ST 2110 which has had the greatest impact on production & distribution infrastructure in recent years, but much has changed since it’s 2017 release.