Telstra Broadcast Services (TBS), a media services provider, has joined the SRT Alliance. This follows TBS’s acquisition of MediaCloud in June 2021 and expansion into global broadcast capabilities.
Head of TBS, Andreas Eriksson, said: “Our goal is to provide broadcasters of any size the most flexible, cost effective and robust ways to manage their content. Our collaboration with the SRT Alliance and Haivision supports us in delivering the right solutions for broadcasters through driving new technologies, like the open-source video transport protocol. This tackles some of the main issues our broadcast clients face when it comes to high-performance, low-latency, streaming in a secure and unfailing way across the public internet”.
Through the MediaCloud deal, TBS took control of a suite of significant software-defined and cloud-based capabilities, including the Internet Delivery Network. Telstra says being involved in the SRT Alliance complements its continuing expansion into cloud-based services; and enables TBS to provide much greater flexibility to broadcasters.
The Telstra Internet Delivery Network (IDN) platform is for the real-time delivery of high-quality media content and live broadcast streams to any registered endpoint, across contended networks such as the public internet.
A range of new protocols is now supported by the IDN, including SRT, Rist, Zixi, TS, HLS, RTMP, DASH, SDI, UHD SDI, NDI and Mediaconnect, among others. Alongside this extensive range of protocols, the IDN will also support hitless protection 2022-7 for merging two feeds to make the switching hitless and automatic for the receiver, protecting feeds from failure for the end customer.
Peter Maag, CMO, Haivision, said: “With the SRT Alliance, TBS is joining an industry movement to improve the way the world streams video. We’re pleased to see the SRT protocol being actively implemented by some of the world’s biggest broadcast and enterprise streaming workflows; as its adoption and industry-wide recognition continues to grow, becoming the de facto standard for low latency internet streaming.”
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