NINETNINE Becomes Exclusive Distributor For MBC In Europe

Arabic media company MBC has appointed NINETNINE as its European distributor for its content produced across the Middle East and North Africa (MENA).

Under the multi-year agreement, which began on 1st October 2021, NINETNINE has become the exclusive distributor of MBC channels in Europe with TV rights to its linear channels. These include: MBC1, its general Arabic family entertainment channel; MBC5 targeting north African audiences; MBC DRAMA, broadcasting best Arabic dramas; and MBC MASR, the most successful TV channel in Egypt.

MBC Channels will join Le Bouquet Maghreb, the largest Arabic bouquet of TV channels in Europe, which is distributed over cable, IPTV and OTT platforms, drawing record viewing during Ramadan 2021. These MBC channels will enlarge NINETNINE’s packages with programmes including The Voice, Master Chef, Arabs Got Talent, Ramez, Saraya Abdeen and many more popular shows that appeal to Arab diasporas across Europe.

Fadel Zahreddine, MBC GROUP’s Director of Emerging Media commented: ‘’This partnership with NINETNINE is about reengineering the value of media offering for Arabs living abroad, through a single subscription point. As part of MBC Group strategy, our audience will access the best Arabic Premium content on a global scale.”

Then Samir Zehani and Adel Hamla, co-founders of NINETNINE, added: NINETNINE works on ROI-based content distribution, backed by data-analytics, which makes our strategy successful in different countries. We create value for our partners and we promote Arabic content in a way that resonates among our different audiences. Le Bouquet Maghreb is one example of the market potential, and we are now determined to upgrade MBC’s TV channel presence in Europe.”

You might also like...

NAB Show 2024 BEIT Sessions Part 2: New Broadcast Technologies

The most tightly focused and fresh technical information for TV engineers at the NAB Show will be analyzed, discussed, and explained during the four days of BEIT sessions. It’s the best opportunity on Earth to learn from and question i…

Standards: Part 6 - About The ISO 14496 – MPEG-4 Standard

This article describes the various parts of the MPEG-4 standard and discusses how it is much more than a video codec. MPEG-4 describes a sophisticated interactive multimedia platform for deployment on digital TV and the Internet.

The Big Guide To OTT: Part 9 - Quality Of Experience (QoE)

Part 9 of The Big Guide To OTT features a pair of in-depth articles which discuss how a data driven understanding of the consumer experience is vital and how poor quality streaming loses viewers.

Chris Brown Discusses The Themes Of The 2024 NAB Show

The Broadcast Bridge sat down with Chris Brown, executive vice president and managing director, NAB Global Connections and Events to discuss this year’s gathering April 13-17 (show floor open April 14-17) and how the industry looks to the show e…

Essential Guide: Next-Gen 5G Contribution

This Essential Guide explores the technology of 5G and its ongoing roll out. It discusses the technical reasons why 5G has become the new standard in roaming contribution, and explores the potential disruptive impact 5G and MEC could have on…