Marketron REV Platform Streamlines Sales Processes For TV And Radio

Marketron REV is presented as a new sales growth platform for broadcast TV and radio sales professionals.

Marketron REV transforms the sales process with unprecedented efficiency, so sellers gain the freedom to focus more time on hitting quotas,” said Jimshade Chaudhari, SVP of product at Marketron. “Because the platform eliminates redundancies, automates administrative tasks, and empowers broadcasters to price inventory more accurately, sellers no longer have that swivel chair experience. Simply put, the Marketron REV platform accelerates revenue.”

Equipped with an integrated CRM, Marketron REV streamlines customer management and makes it easy for salespeople to track opportunities, the company says. Visual dashboards and filtering options give sellers greater control in managing and monitoring their deals. It says that the platform ensures proposal and order accuracy with real-time insight into avails. Its optimizer feature automatically places spots based on customizable cost efficiency or even placement settings. Algorithms drive dynamic pricing directly from existing traffic systems, allowing Marketron REV to set spot prices automatically that maximize revenue based on current fill rates, timelines, and other key factors.

Rick Ducey, md at BIA Advisory Services notes, “Scalability and efficiency across the sales process are crucial for broadcasters to grow revenue. By consolidating much of the workflow, platforms like REV allow salespeople to focus on revenue-generating activities. We see a significant need for this as competition for ad dollars increases.”

Sellers can convert proposals to orders “in just seconds”, send them for rapid approval, and execute them in most TV and radio traffic systems, including non-Marketron platforms such as WideOrbit. With configurable settings for floor and ceiling rate controls, as well as discount tolerances for each salesperson, Marketron REV accelerates the approval process while protecting margin.

You might also like...

IP Security For Broadcasters: Part 1 - Psychology Of Security

As engineers and technologists, it’s easy to become bogged down in the technical solutions that maintain high levels of computer security, but the first port of call in designing any secure system should be to consider the user and t…

TAG Introduces Realtime Media Platform

TAG Video Systems takes advantage of over 70,000 globally deployed probing points to give users the ability to dive deep into streaming content monitoring. The company anticipates more than 100,000 probing point deployments by the end of 2021.

Flexible IP Monitoring - Part 2

In the last article in this series, we looked at why integrated monitoring is a necessity in modern broadcast IP workflows. In this article, we dig deeper to understand what is new in IP monitoring and how this integrates with…

Understanding The Modern Media Supply Chain

The phrase media supply chain is increasingly ubiquitous within the industry, and crops up everywhere from marketing materials to magazine articles. It’s also a fairly new one too, though, so it’s worth unpacking what it means, why it is …

Essential Guide: Cloud Workflow Intelligent Optimization

Optimization gained from transitioning to the cloud isn’t just about saving money, it also embraces improving reliability, enhancing agility and responsiveness, and providing better visibility into overall operations.