NINETNINE Launches Free-to-Air Linear Premium Arabic Channels On Sling TV’s OTT Service

NINETNINE, a provider of content distribution services to cable and OTT platforms, has announced that it is launching ten premium linear North African channels in the US on Dish Network’s OTT service, Sling TV.

The channels, which will be available free to households across the US as part of an AVOD business model, include Nessma TV, Samira TV, Lina TV, 2M Monde, Al Aoula, and many others.

NINETNINE has worked with the programmers to acquire the rights for all the live TV content and to then aggregate and distribute it to Sling TV. Samir Zehani and Adel Hamla, Co-Founders, NINETNINE explain, “It’s our philosophy to provide households in diasporas in Europe and now in the US with the highest quality content. We know exactly what North Africans living abroad want to watch. We’ve already generated pay-TV revenues for some of these TV channels in France via our leading pay-tv service ‘’Le Bouquet Maghreb’’. The focus now is conquering new territories. Sling TV was absolutely the best fit for our requirements and we are excited for the launch.”

Tarak Ben Ammar, International Film Producer and investor in Nessma TV, adds, “Our partnership with NINETNINE has been paramount in our international expansion. Their expertise in taking our content to new audiences is valuable and now we are glad to explore the opportunities of AVOD with one of the best platforms in the US. We are proud and excited to start Nessma’s live feed on Sling TV’’

Liz Riemersma, VP International, Sling TV says, “Our mission at DISH and Sling International is to connect our customers to the content they love from home. We already cater to different communities across the Arab diaspora, and are excited to add services that will appeal to expats and immigrants from the Maghreb.”

NINETNINE and Dish Network took the decision to launch the channels free-to-air based on the successful uptake of AVOD services across the US over the past year. A recent Global AVOD Forecasts 2021 report states that the US has both the most developed OTT sector in the world and the most developed advertising market. It also says, “US AVOD revenues will triple between 2020 and 2026 to $31 billion. Rather than lose market share as other countries catch up, the US will grow its share of the global total from 37% in 2020 to 47% by 2026.”

You might also like...

Software IP Enabling Storytelling - Part 1

Television is still a niche industry, but nonetheless, one of the most powerful storytelling mediums in existence. Whether reporting news events, delivering educational seminars, or product reviews, television still outperforms all other mediums in terms of its ability to communicate…

The World Of OTT (Infrastructure Pt8) - The Battle To Beat Content Piracy

Piracy is an ancient issue. In the media industry, piracy is the unlicensed use of content that is protected by copyright. While there are many benefits to OTT video, a downside is that its “over the top” nature where content tra…

TIM Deploys Android Set Top Boxes From Technicolor

Italian telco TIM has deployed Android TV set-top boxes supplied by Technicolor, giving access to streaming services such as Netflix, Amazon, Infinity, Disney+ and DAZN, as well as traditional linear TV.

BT Sport’s Live VR 360 Coverage Of Premier League Brings Fans Closer To The Action

While the merits of 8K delivery is being debated by broadcasters around the world, some are moving forward with plans to deploy the high resolution quality in creative ways that engage viewers and encourage them to interact with a live…

PTP V2.1 – New Security & Monitoring For IP Broadcast Infrastructures - Part 2

In the last article in this series, we looked at how PTP V2.1 has improved security. In this part, we investigate how robustness and monitoring is further improved to provide resilient and accurate network timing.