XR Studios were among the first to incorporate the new feature into its workflow. Their first project using virtual zoom was with singer Katy Perry. For what is now the third collaboration with Perry, XR Studios used the new feature to enhance her performance for the Lazada, the Malay e-commerce platform, annual Super Party that was simulcast across Southeast Asia.

“The virtual zoom allowed us to work outside the box because we can now simulate shooting in a space that is ten times larger than ours,” says J.T. Rooney, Chief Creative Officer at XR Studios.

Silent Partners Studios were the xR content designers on this project, and by partnering with XR Studios, they were able to create worlds that went beyond the limits of the physical screens.. Perry performed against a giant Pierrot statue, Escher-inspired architecture, swan sculptures, and a fireworks display, with the camera zooming in and out on her in the virtual space —creating a huge sense of scale.

“As always, creating worlds and content in xR is challenging, but it’s consistently a rewarding adventure to figure out the virtual space,” says Rooney. “This new workflow is something that has been discussed for a long time and the XR Studios team was excited to see how we could help push it further, give suggestions, and test and develop it in a live show environment.

“Adding the virtual zoom to the workflow meant we could creatively see more of the scene and build a more elaborate environment,” explains Rooney.