Brainstorm Concludes Google-funded TelePorter Project

Brainstorm says it has completed the TelePorter project, funded by the Google Digital News Initiative. TelePorter allows reporters to be ‘teleported’ to the TV set from whatever location they are reporting from at that very moment.

The project builds on Brainstorm’s 3D graphics, virtual sets and augmented reality tech, and has been developed using its patented TrackFree technology, and more specifically the TeleTransporter feature of InfinitySet.

“TelePorter has been designed to empower the new breed of journalists with new, compelling technologies that will enhance the way news are created and delivered, in a more affordable way,” explains Francisco Ibáñez, R&D project manager at Brainstorm. “By teleporting' journalists or participants into an AR environment, viewers can have access to rich visual news. The system also allows for additional content to be included and sourced from standard presentation tools. The technology will be affordable and user-friendly, enabling smaller broadcasters to access and use the technology.”

In addition to journalism and broadcasting, the development of this project has opened the door to the generation of applications for other fields that require the 'telepresence' of people located in different places to share a virtual or real environment together. In this way, TelePorter can be used in the organisation of events such as conferences and virtual tradeshows that require remote participation, as well as for remote training and marketing events.

Added Ibáñez, “We are excited to be part of Google’s Digital News Initiative, which will allow us to expand our advanced AR technology to new fields such as journalism, which will surely change the game in the news arena by providing additional tools for newsmakers. Additionally, TelePorter targets significant new business opportunities in several market segments in which Brainstorm does not have a strong presence so far.”

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