GV AMPP Powers Cloud Production For Electronic Arts Competitive Gaming Entertainment Online Esports

Electronic Arts Competitive Gaming Entertainment (CGE), the company’s esports division, selected GV AMPP (Agile Media Processing Platform) to enable fully distributed, remote production for its major competitive gaming events EA SPORTS™ FIFA 21 and Apex Legends.

The end-to-end cloud workflow allows EA to deliver broadcast quality storytelling to its global fanbase – with a production team working from their respective homes – regardless of where the live tournament is taking place. In an industry first, the workflow utilizes Grass Valley’s GV Korona switcher control panel connected over the public internet to a K-Frame production center engine running on GV AMPP. GV AMPP is part of the company’s GV Media Universe, a comprehensive ecosystem of connected solutions, services and marketplaces that make cloud-based media workflows a reality. The Grass Valley system will be used on an ongoing basis for the 2020-2021 FIFA World Cup qualifying tournaments.

Following a trial with Grass Valley for an Apex Legends live tournament in early December, EA first went live with AMPP later that month to support its FIFA 21 Global Series European Qualifier 1 Event that took place December 12-13. More than 20 camera feeds from Europe and additional live contribution feeds for the talent came into an AWS datacenter in Northern Virginia. EA’s Technical Director (TD) Geoff Butler punched the show using GV K-Frame on AMPP from his base in Sacramento, CA. The production went off without a hitch, thanks to AMPP’s low-latency and intelligent timing management capability, with no perceivable difference to punching the show in a physical studio.

Joe Lynch, EA CGE’s Head of Broadcast, commented, “We learned a live production in the cloud brings together several unrelated systems, creating a lot of complexity — if one part of the workflow fails, the entire system falls down. These were unique, unprecedented circumstances to solve for during COVID-19 in order to continue esports competition. Grass Valley’s GV AMPP was a helpful solution, bringing all of our needs together within one harmonized ecosystem. AMPP gives us a professional broadcast quality platform – in the cloud – with the production values and the reliability that we need to give our fans the best experience. For our operators, using K-Frame in the cloud was seamless, with no perceivable difference to working in a studio environment.”

With GV AMPP, everyone from the TD to the talent works remotely as necessary, with no compromise on their ability to deliver stunning content. The EA team can manage live production of its gaming events more efficiently, rapidly pivoting geographically to meet esports fans’ needs across Europe, Asia and the Americas. AMPP was chosen for its low latency, high frame rate results and unmatched viewing experience for gaming fans around the globe.

“The need for flexible workflows to support a wide range of live event configurations and deliver the same rich experience and stunning images across any screen is no longer in doubt. It is exciting to see early adopters like EA boldly moving to the cloud to leverage its power and agility,” said Grass Valley’s CEO and president, Tim Shoulders. “The project with EA is also a fantastic example of how today’s workflows need to pivot rapidly – whether that’s to work around a global pandemic or to keep pace with diverse audience demands. We are extremely proud that AMPP plays a central role in EA’s production capability, helping the team innovate to deliver the creative content for which they are known.”

Grass Valley’s K-Frame switcher now seamlessly integrates with the AMPP platform with a simple software upgrade. While the physical switcher panel remains, the frame runs on either a COTS server or a public cloud service. With K-Frame on AMPP, operators can set up a show on a regular K-Frame, then punch it using an AMPP-connected frame accessing all the familiar functions they are used to. For EA, the familiar operator-specific UI is central to ensuring productions run smoothly and consistently.

Alongside K-Frame on AMPP, EA’s set-up includes a range of AMPP applications, including Master Control, Flow Monitors, Clip Players, Master Control Switcher, I/O, Test Signal Generators, AV Mux, Delay module, HTML 5 Graphics Render, Multiviewer, Recorders and Streamers. The team has access to extensive probing and monitoring capabilities for transparency across all parts of the workflow.

You might also like...

The Sponsors Perspective: PRISM Waveform Monitors: Form Is Temporary, But Class Is Permanent?

In the beginning, there was television. And whenever people tried to make television programmes effective video signal monitoring was an essential pre-requisite.

The Sponsors Perspective: How Does Flexible Access Change The Way Vizrt Serves Customers?

Flexible Access is our way of responding to customer needs we see in the market. At a high level, it is about putting our customer experience first and foremost. In these uncertain times, our customers need to produce more stories,…

Essential Guide: Flexible IP Monitoring

Video, audio and metadata monitoring in the IP domain requires different parameter checking than is typically available from the mainstream monitoring tools found in IT. The contents of the data payload are less predictable and packet distribution more tightly defined…

Is Remote Operation Underrated?

A recent Lawo remote activities case study notes, “It should be obvious by now that remote operation has been seriously underrated. For some, it allows to save substantial amounts of money, while others will appreciate the time gained from not…

The Sponsors Perspective: PTP In LANs & WANs - An Essential Component In IP Broadcast Infrastructure

PTP - as a precise network timing technology has been available for nearly two decades. It is already widely used in Telecommunication networks, Finance and Trading platforms, substation automation networks and many more industries. Every industry has its own demands…