WFMJ Selects StreamMaster PRIME For Branding Refresh

The virtualized solution provides plug-for-plug replacement for real-time on-air graphics.

Pixel Power has delivered a StreamMaster PRIME system to WFMJ, the NBC and CW affiliate in Youngstown, Ohio. The new StreamMaster PRIME is a direct replacement for an existing Pixel Power LogoVision graphics generator.

StreamMaster PRIME is described as a turnkey appliance, implemented in software running on COTS hardware, with a flexible function set. It is designed to provide a replacement for individual devices in a traditional master control and playout architecture, and supports SDI I/O for easy integration with existing infrastructure. WFMJ had been using a Pixel Power LogoVision system for many years, but the hardware operating system was no longer supported by Microsoft so a replacement was needed.

In the WFMJ application, StreamMaster PRIME is largely automated, taking data from the station’s BTi system and displaying news tickers, Lotto results, school closure information and election data. Control and template design uses StreamMaster Control Toolbox, a software application included with the technology. The system underlines the station’s branding and graphic identity, and operates completely automatically under normal circumstances. 

“StreamMaster PRIME is precisely what we needed,” said Bob Flis, chief engineer at WFMJ. “We could unplug the old system, plug in the new and it carried on working perfectly. We were used to the high-quality graphics from our old Pixel Power system, and this keeps up the great look. StreamMaster is software defined so it is future proof, we can add new functions as our needs evolve.” 

You might also like...

Standards: Part 6 - About The ISO 14496 – MPEG-4 Standard

This article describes the various parts of the MPEG-4 standard and discusses how it is much more than a video codec. MPEG-4 describes a sophisticated interactive multimedia platform for deployment on digital TV and the Internet.

Chris Brown Discusses The Themes Of The 2024 NAB Show

The Broadcast Bridge sat down with Chris Brown, executive vice president and managing director, NAB Global Connections and Events to discuss this year’s gathering April 13-17 (show floor open April 14-17) and how the industry looks to the show e…

Advances In Broadcast Graphics Leads To Better Storytelling

The power of television graphics to support visual storytelling in news and sports has been evolving for decades - going from simple on-screen titles, to lower third tickertape messaging and on to today’s stunning use of 3D augmented reality (A…

Project Managing The Creative Elements Of Live Sports Production

Huw Bevan is an Executive Producer, Consultant and Head of Cricket for Sunset+Vine, in London, one of the UK’s leading independent sports production companies that produces a full slate of rugby, soccer and cricket events each year. This…

Standards: Part 4 - Standards For Media Container Files

This article describes the various codecs in common use and their symbiotic relationship to the media container files which are essential when it comes to packaging the resulting content for storage or delivery.