VA Digital Hire Purchases First FUJINON Premista 19-45mm Lens In Australia

Leading Australian film and television rental house, VA Digital Hire, has purchased and taken into stock the first new FUJIFILM FUIJINON Premista 19-45mm wide-angle zoom lens in Australia.

Commenting on the new purchase VA’s Preparation Manager Mike Vlack said, “Our offices in Sydney, Melbourne and Brisbane have state of the art testing facilities. We regularly service productions from the smallest social media content piece to the largest feature film locally or across the world. Thus we understand the needs of productions and one of those needs is having access to the latest and best lenses – hence our purchase of the amazing new Premista 19-45mm wide-angle zoom lens.”

VA has one of the most up-to-date and diverse rental inventory available in the region. Cameras, lenses and supporting accessories covering every format and recording CODEC including RAW, PRORES, XAVC, X-OCN, Super 35, Full Frame, Anamorphic and 2/3 inch.

Vlack continued, “The new FUIJINON Premista 19-45mm is a full frame, wide-angle zoom covering focal lengths from 19mm to 45mm. It is also one of very few lenses that not only supports large-format sensors but also delivers outstanding high resolution, natural and beautiful bokeh and rich tonality with high dynamic range.”

The Premista 19-45mm is a compact and premium-quality wide-angle zoom lens, developed with FUJIFILM’s optical technology nurtured over many years. It joins the 28-100mm and 80-250mm lenses in the Premista series giving the industry unparalleled choice in high quality, large format zoom lenses.

Vlack added, “We’ve seen and used the amazing 28-100mm and 80-250mm Premista lenses and it’s hard not to be impressed with their quality, sharpness and reliability - three key attributes for rental houses. Our new Premista lens along with the other Premista lenses are going to be used in TV dramas and feature films and the demand for them is growing all the time.”

You might also like...

Lossless Compression: Rewriting Data More Efficiently

There are many types of codecs, all used for specific purposes to reduce file sizes and make them easier to distribute down a limited bandwidth pipe. Lossy compression and Lossless compression are the two most common categories of data compression…

Is Gamma Still Needed?: Part 10 - Summary

In this final part of the series, an attempt will be made to summarize all that has gone before and to see what it means.

HDR: Part 22 - Creative Technology - Non Standard

Read too much film and TV industry technical literature, and it’s easy to get the impression that everything about the technology is built to carefully considered specifications. As Philo Farnsworth’s wife was probably aware, though, as he tinkered wit…

Timing: Part 1 - Sidereal Or Solar?

The subjects of timing, synchronizing and broadcasting are inseparable and in this new series John Watkinson will look at the fundamentals of timing, areas in which fundamental progress was made, how we got where we are and where we might…

Creative Analysis: Part 20 - Cinematographer Pete Romano On Underwater Filming

There aren’t many positions in the film industry which have the prerequisite of spending an hour sunken in the waters off San Diego in a classic diving suit with a blacked-out helmet. To be fair, it wasn’t so muc…