ATEME Facilitates Most ATSC 3.0 Deployments In North America

The TITAN Live platform was implemented in over half of all ATSC 3.0 deployments across North America in 2020, according to French group ATEME.

Sinclair Broadcast Group were among those to use ATEME's solutions, including at the first commercial ATSC 3.0 station launched in Las Vegas last May. This station launch also provided another first by implementing a remote launch of ATSC 3.0, with ATEME’s deployment method expected to become widespread as rollout at more stations continues.

ATSC 3.0 allows broadcasters to compete with streaming service providers by delivering higher-quality video, interactive services, and personalized content. It is the first new standard for US broadcasters in over 20 years, with the potential of transforming the user experience with resolutions up to UHD, HDR, Next Gen audio, emergency alert system warnings, scalable HEVC, and targeted advertising.

Prior to deployments coming to fruition, ATEME supported every major ATSC 3.0 field test, including trials by the National Association of Broadcasters, the Consumer Technology Association, and the Pearl TV organization.

Mickael Raulet, CTO, ATEME, commented, “Having played a key role in the development of this standard, ATEME remains committed to helping more stations across the US and in other markets seamlessly adopt ATSC 3.0 over the next few years as rollout continues, to realize the benefits of this standard.”

You might also like...

NAB Show 2024 BEIT Sessions Part 2: New Broadcast Technologies

The most tightly focused and fresh technical information for TV engineers at the NAB Show will be analyzed, discussed, and explained during the four days of BEIT sessions. It’s the best opportunity on Earth to learn from and question i…

Standards: Part 6 - About The ISO 14496 – MPEG-4 Standard

This article describes the various parts of the MPEG-4 standard and discusses how it is much more than a video codec. MPEG-4 describes a sophisticated interactive multimedia platform for deployment on digital TV and the Internet.

The Big Guide To OTT: Part 9 - Quality Of Experience (QoE)

Part 9 of The Big Guide To OTT features a pair of in-depth articles which discuss how a data driven understanding of the consumer experience is vital and how poor quality streaming loses viewers.

Chris Brown Discusses The Themes Of The 2024 NAB Show

The Broadcast Bridge sat down with Chris Brown, executive vice president and managing director, NAB Global Connections and Events to discuss this year’s gathering April 13-17 (show floor open April 14-17) and how the industry looks to the show e…

Essential Guide: Next-Gen 5G Contribution

This Essential Guide explores the technology of 5G and its ongoing roll out. It discusses the technical reasons why 5G has become the new standard in roaming contribution, and explores the potential disruptive impact 5G and MEC could have on…