HSC.TV Shoots Kansas City Chiefs Promo “A New Era” For ESPN’s “Sunday NFL Countdown”

hsc.tv, a New York City-based production company, has shot a promotional piece entitled “A New Era” about the Kansas City Chiefs’ legacy that aired on ESPN’s “Sunday NFL Countdown” on Super Bowl Sunday.

According to hsc.tv partner and Sports Emmy award-winning cinematographer Bryan Brousseau, “Sunday NFL Countdown” producer Gavin Cote wanted to recreate two different eras of Kansas City Chief fans.

“The first scene we had to depict was 1970 Kansas City, with young fans celebrating the team’s Super Bowl IV victory; the second shows contemporary Chiefs’ fans reflecting on the 1970 victory as well as the current team’s success,” said Brousseau, who served as DP for the shoot.

“For the 1970 scene we did test shoots using Kodak 250D 16mm stock to assess the texture, grain and feel we wanted to recreate,” Brousseau recounted. “We had a tight turnaround for filming and postproduction, so consequently decided we couldn’t shoot film and get it developed in time. But we used the film test footage to create the look and LUT we wanted for that era.”

“We ultimately shot the 1970 scene with a Panasonic VariCam 35 at 1080,” he added. “We had a tight production schedule for our one-day shoot, and needed to shoot the 1970 scene at the end of the day. With the shorter days, I needed more ISO to get another hour out of filming so I shot the V35 with a base ISO of 5000 and dialed it back to 2500 ISO. To further help with the look, we filmed with a 1960s’ Angeniuex 25-250 lens.

“For the modern era, we changed cameras and used the RED Weapon shooting 4K UHD with modern Optimo lenses and a Canon Zoom.”

“A New Era” aired on “Sunday NFL Countdown” and is available on espn.com as well on the network’s social media platforms.

You might also like...

Creative Analysis: Part 18 - Cinematographer Johnny Derango On Fatman

Possibly one of the last features to wrap before the global pandemic effectively shut down production was Fatman, a dark action comedy directed by Eshom and Ian Nelms and starring Mel Gibson as the kind of Santa Claus who would…

HDR: Part 21 - Creative Technology - The Size Of Light

Most people are aware that the amount of detail in a photograph is dependent on a few things. Assuming focus is right, it’s easy to assume it’s a combination of how well the lens was made and the…

Creative Analysis: Part 17 - DOP Simon Rowling On Legacy Of Lies

Some films languish in preproduction hell for years. For cinematographer Simon Rowling, though, only a matter of days elapsed between first discussing Legacy of Lies and flying out to begin location scouting. The production, which stars Scott Adkins as a…

HDR: Part 20 - DOPs: Do We Still Need Green?

With the recent advances in artificial intelligence, post-production rotoscope tools are now so good that some DOPs are asking if we still need to use green screen at all, or at least, in quite the same way. Suddenly, it seems…

Asia’s Golden Melody Awards Feature Stunning AR-Supported Performance

Television production these days is tricky enough without adding virtual elements like augmented reality (AR) graphics, but that’s exactly what Taipei-based production company Getop did for the live telecast of the 2020 Golden Melody Awards (GMA). The highly rated annual t…