WMOR-TV Transition To NextGen TV With Triveni Digital ATSC 3.0 Solution

​Hearst Television, a leading multimedia company with operations serving nearly three dozen U.S. cities, is deploying a software-based ATSC 3.0 solution from Triveni Digital for WMOR-TV in Tampa, Florida.

With Triveni Digital’s ATSC 3.0 Broadcast Gateway scheduler, GuideBuilder XM ATSC 3.0 Transport Encoder, and StreamScopeXM ATSC 1.0 and ATSC 3.0 Combo Analyzer, WMOR-TV is the first Hearst station to serve as a lighthouse in their transition to NextGen TV.

“We’re excited to serve as the pioneering ATSC 3.0 broadcast transmission host among Hearst stations, ushering in a new era of television for our viewers,” said Brian Darragh, chief engineer at WMOR-TV. “We chose Triveni Digital as our strategic technology partner based on their extensive ATSC 3.0 deployment experience and their contribution to ATSC 3.0 technology. With a comprehensive solution for simultaneous ATSC 1.0 and ATSC 3.0 broadcasting, Triveni Digital is helping us ensure an exceptional quality of service for our viewers.”

WMOR-TV has deployed Triveni Digital’s unified, software-based solution in an on-premises virtual server environment, eliminating rack space while saving power and operational costs. The Triveni Digital solution supports both ATSC 1.0 and ATSC 3.0, ensuring Hearst Television-owned WMOR-TV can comply with the FCC mandate to broadcast both standards during the transition.

WMOR-TV has also deployed Triveni Digital’s ATSC 3.0 Broadcast Gateway server and software for NextGen TV scheduling. The ATSC 3.0 Broadcast Gateway supports ROUTE and MMTP encapsulation, simplifying the implementation and management of revenue-enhancing ATSC 3.0 services. Utilizing GuideBuilder XM, the station can easily manage ATSC 1.0 and ATSC 3.0 metadata. StreamScope XM Analyzers perform critical RF and IP measurements for service quality assurance.

“Hearst Television is recognized in our industry as a leader in technology innovation,” said Ralph Bachofen, vice president of sales and marketing at Triveni Digital. “We are thrilled to partner with WMOR-TV through this technological transformation with a one-stop solution for ATSC 3.0 service delivery. Triveni Digital offers the most complete feature set and a forward-looking roadmap for ATSC 3.0, which will help WMOR-TV deliver advanced NextGen TV applications with the utmost efficiency.”

You might also like...

The World Of OTT: Part 7 - Live Production & Distribution

The effect of OTT-based delivery is wide-reaching, stretching all the way back to the original content production domain and creating new technical requirements and opportunities.

Android TV Customer Growth Slows As Google Focuses On Scale And Monetization

The growth in customer numbers for Android TV has slowed over the last 18 months as Google aims to consolidate by scaling the middleware platform up and promoting revenue generation among its existing operator base.

The Resurrection Of Live Linear TV And How To Playout From The Cloud

One of the surprises from the latest research published by Nielsen was the significant rise in audiences watching live linear TV. Lockdown has not only sent SVOD viewing soaring through the roof but linear TV is expanding rapidly. One reason…

The Sponsors Perspective: Protecting Content Is A Never-Ending Battle

For content providers (studios, content owners, content aggregators, or other content licensors) and their licensees (affiliates) operating in a multiplatform world - and pirates looking to obtain illegal access to the most popular content - it’s an unrelenting game o…

The World Of OTT: Part 6 - Content Origination

Content Origination is in the midst of significant transformation, like all parts of the OTT video ecosystem. As OTT grows and new efficiencies are pursued, Origination must play its part as a fundamental element of the delivery chain. But Origination…