WMOR-TV Transition To NextGen TV With Triveni Digital ATSC 3.0 Solution

​Hearst Television, a leading multimedia company with operations serving nearly three dozen U.S. cities, is deploying a software-based ATSC 3.0 solution from Triveni Digital for WMOR-TV in Tampa, Florida.

With Triveni Digital’s ATSC 3.0 Broadcast Gateway scheduler, GuideBuilder XM ATSC 3.0 Transport Encoder, and StreamScopeXM ATSC 1.0 and ATSC 3.0 Combo Analyzer, WMOR-TV is the first Hearst station to serve as a lighthouse in their transition to NextGen TV.

“We’re excited to serve as the pioneering ATSC 3.0 broadcast transmission host among Hearst stations, ushering in a new era of television for our viewers,” said Brian Darragh, chief engineer at WMOR-TV. “We chose Triveni Digital as our strategic technology partner based on their extensive ATSC 3.0 deployment experience and their contribution to ATSC 3.0 technology. With a comprehensive solution for simultaneous ATSC 1.0 and ATSC 3.0 broadcasting, Triveni Digital is helping us ensure an exceptional quality of service for our viewers.”

WMOR-TV has deployed Triveni Digital’s unified, software-based solution in an on-premises virtual server environment, eliminating rack space while saving power and operational costs. The Triveni Digital solution supports both ATSC 1.0 and ATSC 3.0, ensuring Hearst Television-owned WMOR-TV can comply with the FCC mandate to broadcast both standards during the transition.

WMOR-TV has also deployed Triveni Digital’s ATSC 3.0 Broadcast Gateway server and software for NextGen TV scheduling. The ATSC 3.0 Broadcast Gateway supports ROUTE and MMTP encapsulation, simplifying the implementation and management of revenue-enhancing ATSC 3.0 services. Utilizing GuideBuilder XM, the station can easily manage ATSC 1.0 and ATSC 3.0 metadata. StreamScope XM Analyzers perform critical RF and IP measurements for service quality assurance.

“Hearst Television is recognized in our industry as a leader in technology innovation,” said Ralph Bachofen, vice president of sales and marketing at Triveni Digital. “We are thrilled to partner with WMOR-TV through this technological transformation with a one-stop solution for ATSC 3.0 service delivery. Triveni Digital offers the most complete feature set and a forward-looking roadmap for ATSC 3.0, which will help WMOR-TV deliver advanced NextGen TV applications with the utmost efficiency.”

You might also like...

Minimizing OTT Churn Rates Through Viewer Engagement

A D2C streaming service requires an understanding of satisfaction with the service – the quality of it, the ease of use, the style of use – which requires the right technology and a focused information-gathering approach.

NAB Show 2024 BEIT Sessions Part 2: New Broadcast Technologies

The most tightly focused and fresh technical information for TV engineers at the NAB Show will be analyzed, discussed, and explained during the four days of BEIT sessions. It’s the best opportunity on Earth to learn from and question i…

Standards: Part 6 - About The ISO 14496 – MPEG-4 Standard

This article describes the various parts of the MPEG-4 standard and discusses how it is much more than a video codec. MPEG-4 describes a sophisticated interactive multimedia platform for deployment on digital TV and the Internet.

The Big Guide To OTT: Part 9 - Quality Of Experience (QoE)

Part 9 of The Big Guide To OTT features a pair of in-depth articles which discuss how a data driven understanding of the consumer experience is vital and how poor quality streaming loses viewers.

Chris Brown Discusses The Themes Of The 2024 NAB Show

The Broadcast Bridge sat down with Chris Brown, executive vice president and managing director, NAB Global Connections and Events to discuss this year’s gathering April 13-17 (show floor open April 14-17) and how the industry looks to the show e…