Off the shelf asset management for SME’s
The Chameleon interface: 'so simple to understand that users need little to no training'
TMD is to launch a new off-the-shelf range of asset management solution at NAB targeting small and medium sized media companies. It is also to demonstrate a new user interface it calls Chameleon.
The initial range of packaged asset management solutions includes those for archive, post production and non-linear delivery applications.
“What our users are telling us is that they need to give huge numbers of staff access to the asset management system, for all sorts of good productivity reasons,” said Tony Taylor, CEO and Chairman of TMD. “We have developed our solutions so that they are so simple to understand that users need little to no training.
“That extends to configuring the systems and building the workflows. From the top level user interfaces to the core software architecture, we have enabled our solutions to offer ease of use, a huge amount of scalability and flexibility, and freedom to integrate with multiple third-party vendors. That means we can offer a low-cost package with the ability to scale right up to the world’s largest asset management systems for organisations such as Discovery Communications.”
Chameleon is a new user interface, intended to minimise the time needed for users to become effective at working with asset management.
'With most people now familiar with simple user interfaces through social media, the goal is to make the TMD Mediaflex asset management solution so simple to use that it requires little to no technology training,' explained TMD.
Also at NAB, TMD will also be discussing its Unified Media Services (UMS) architecture. This approach to a service-oriented architecture underpins TMD’s solutions. Based on open standards, the USM effectively decouples the technology – and in particular the interfacing between devices from multiple vendors – from the operations. Decisions on the implementation of new services and workflows can be taken and developed on commercial grounds, making organisations more agile.
TMD will be exhibiting at NAB booth N4425
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