​Primestream Xchange MAM at Marjan Television Network

Marjan Television Network, a major Persian-language broadcaster based in London, has upgraded its media asset management and production asset management (PAM) capabilities to Primestream Xchange platform.

Marjan is a general entertainment channel with international reach and a full lineup of documentaries, films, and series as well as news programming. The network reaches 120 million viewers across EMEA, and West Asia, with significant viewership inside Iran that rivals other satellite channels including BBC Persian and VOA Persian TV.

“As a fast-turnaround, topical, entertainment-centric channel, we have relied on Primestream’s acclaimed solutions to streamline all of our media workflows for over a decade. Primestream supports all of our requirements from live studio multicam ingest all the way to transmission,” said Alex Battrick, broadcast operations manager, Marjan Television Network. “Therefore, when it came time to upgrade our MAM capabilities and take the next step in evolving our postproduction workflows, we knew Xchange would tick all the boxes. Xchange gives our ever-expanding production crews much more flexible access to content assets as well as remote workflow tools.”

The Primestream Workflow Server provides the broadcast automation infrastructure for ingest, playout, and production operations. Xchange now provides a MAM/PAM layer that empowers remote workers and drives project workload management, asset management, and user accessibility.

In addition to the core software, the Marjan installation consists of 70 Xchange clients for journalists and producers as well as 70 integration clients for postproduction stations and editors working in Adobe Premiere Pro. Xchange offers tools for project progress monitoring, proxy edit workflows, and remote collaboration including access to content via an HTML 5 web interface. Through integration with Marjan’s existing LTO storage library and production storage infrastructure, Xchange offers access to archived content, and a redundant database server ensures high availability of content and business continuity..

Battrick added, “Xchange offers an immediately easy-to-use interface, which cannot be overstated when providing a service that has to meet the needs of news journalists and technical digital asset managers alike. Plus, its project-centric approach makes media management effortless, allowing users to archive or restore entire projects and all associated assets with a single click. Through single-service access, ease of use, and streamlined workflows, Xchange has made Marjan team members more effective and allowed them to focus on what’s important: making creative content.”  

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