“Customer feedback and the requirements of new production use cases guide our ongoing updates to Rally,” said SDVI Chief Product Officer Simon Eldridge. “We continually evaluate and improve both the core platform and the user experience so that our customers can realize ever-greater efficiency in implementing the media workflows that drive their business. By expanding Rally’s Application Services Market, we’re also providing customers with the widest array of leading technologies in the industry, which they can leverage to attain the right functionality at the right scale.”

It is explained that the platform’s analytics engine now brings the functionality of its job reporting to its asset reporting. In addition to enabling cross-department reporting, delivery-based reporting, and many other analytics use cases, asset reports now also include the cost the user has incurred for these assets over time.

Rally Access now features support for Adobe Premiere Pro 2020 and Adobe’s new panel APIs. Updates to the Rally Gateway media submission and management portal include the addition of File Upload widgets that streamline the upload process and automate the renaming of uploaded files to prevent accidental overwriting of similarly named files from various suppliers. Pages in the Rally UI have also been updated to enable a denser display of information on a single screen as users create supply chains and configure infrastructure.

SDVI has extended the Rally partner ecosystem — the Application Services Market — to support new technologies, as well as new features within existing partner integrations.

Rally now supports the Azure Video Indexer, an ML provider by Microsoft Azure that enables object, person, text, spoken word, and emotion detection in proxy video stored on Microsoft Azure Blob Storage. SDVI has enhanced Rally’s video intelligence adapter to support celebrity recognition syntax in Google Cloud Video Intelligence, and Rally’s Rekognition provider now implements the Amazon Rekognition Segment Detection feature.

SDVI has also updated FFmpeg implementation with Rally to simplify transfer of a regular FFmpeg command line into the Rally environment and to support running multiple FFmpeg commands in a single Rally job.

Finally, the Piksel Fuse IQ provider includes PDF reports (generated by the provider) and bounding box information, stored within Rally and available in supply chain steps, to enable automatic stitching of full textless versions, as well as the import of data into Adobe Premiere using Rally Access.