Telco Swisscom is using THEOplayer from Belgian based THEO Technologies, a provider of universal video playback technologies, to deliver its blue TV service, formerly known as TV Air.
The player will now be used across Swisscom’s web clients as well as on connected TVs, simplifying workflows and enabling consistent consumer experience across both.
The partnership between Swisscom and THEO dates back to 2016, when the operator adopted THEOplayer for playback and to enhance the overall quality of experience across its TV Air web platforms. This helped TV Air become one of the most popular streaming services in Switzerland before recently rebranding as blue TV.
The service carries a selection of premium live and VOD content, including top-flight football from the English Premier League (EPL) and Switzerland’s Raiffeisen Super League. It also carries shows from the BBC and National Geographic and the latest Hollywood blockbusters.
Connected TV viewers will benefit from faster start-up times, rapid switching between channels and the ability to cast from mobile and tablet devices to the TV, according to THEO. As well as potentially reaching a broader audience, Swisscom will be able to apply a single workflow across all devices. This will save time and engineering resources as content and applications will no longer need to be updated for delivery to myriad different platforms.
This portability is possible largely through adoption of THEOplayer’s SDKs across all major smart and connected TV devices, which ensures that streaming quality and reliability replicates that of traditional television, according to Samuel Schaerli, Senior Product Owner at Swisscom. “By leveraging THEOplayer SDKs, we are able to speed up our go-to market time and significantly reduce the complexity and development overhead, while ultimately providing the best lean back TV experience,” said Schaerli.
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