MediaHub Purchases IP-based Solution From Magna Systems And EVS

MediaHub Australia swapped out its Master Control environment from a traditional SDI to a COTS and SMPTE 2022-6/7 and 2110 IP-based platform. The solution is due to be installed and operational in the first quarter of 2021.

MediaHub’s Executive Head of Technology, Simon Scott, explained, “Our key requirements were to have flexible gateways or server devices to convert any incoming signal format from various service providers - who deliver as SDI/IP/ASI - to a standard IP format SMPTE-2022-6/7 or SMPTE 2110 for our MCR to process. One of the key needs was operational control surfaces to provide the same touch and feel of a traditional SDI routing system, but with the signals being managed in IP workflows. The EVS-based solution proposed by Magna satisfied all of these criteria.”

Scott continued, “The core MCR system is being built with standard COTS-based IT equipment including network switches and servers and any processing past the conversion gateways is done on standard IT equipment.”

The core part of Magna’s solution includes EVS Neuron IP gateways, EVS Cerebrum broadcast control systems and TAG mutli-viewers.

“All of the EVS and TAG devices proposed and supplied by Magna were thoroughly tested in a vendor shootout by MediaHub’s engineering team and their technology was by far the leader of the pack in terms of meeting MediaHub’s RFP requirements. Specifically the Neuron gateways shone as boundary devices to convert traditional SDI/ASI feeds to IP standards, or IP to IP bridging with IP multicast translation. They also provide video signal processing under the control of Cerebrum. Cerebrum itself excelled in routing control of both new and legacy systems, hard and soft panels for user controls, rules based workflows and IP SDN with IP and SDI timeline management.

“Finally, the TAG VS multi-viewers give us a low latency mosaic generation of uncompressed and compressed IP feeds as 4K IP outputs for 4K displays in our MCR. The entire system runs in a full COTS environment with standard off the shelf IT servers, on 100G Network links back to the video core. It really is and was the best solution available by far.”

EVS Director of Sales for Media Infrastructure, Adrian Richmond added, “MediaHub are a particularly forward thinking organisation where technology is concerned, Magna are the region’s leading technology provider and supporter within the broadcast and telecoms industries and EVS produce best in breed IP solutions particularly in the form of our Neuron IP gateways and EVS Cerebrum broadcast control systems. We are delighted our products form the cornerstones and backbone of such an innovative solution and again thank Magna for being such a critical part of our success in the region."

You might also like...

Production In The Age Of Media Choice

The way consumers engage with content is constantly shifting and at a faster pace than ever before, leaving the television industry playing catch up. Broadcasters, production companies and content producers around the globe are seeing the complexities in production and…

Tech + Media Predictions 2021 - Part 1

The industry experienced futureshock head-on in 2020. The impact will take a long time to unwind but it’s already clear that some changes will be profound and not all of them bad. These changes include remote workflow permanency, virtual production s…

2020 In Review: Industry Bruised But Not Beaten

There’s no way to sugarcoat it: The pandemic has had a highly disruptive effect on video production and distribution in 2020 and many agree it will be felt for several years. The inability for people to gather safely has made i…

A Centralized Streaming Gateway For Live SDI Production And IP Distribution

In a time of social distancing, video professionals have turned to technology that allows them to work remotely yet collaboratively over a secure Internet connection. This remote production strategy has helped production and postproduction companies as well as video streaming,…

Core Insights - Leveraging Cloud Operations For Live Broadcast

More broadcasters are seeing the benefits of moving their operations to the cloud, especially as we are becoming more reliant on remote working. But the transition isn’t necessarily a linear move and hybrid working practices help us balance the u…