The AdMiRe "Advanced Mixed Realities" funded by the European Commission includes project partners Brainstorm, Disguise, the Norwegian Technical University NTNU, the Universitat Pompeu Fabra UPF and the Lausanne Polytechnic School EPFL. The project also involves the Norwegian public television station NRK, the Romanian broadcaster TVR and the Luxembourg sports channel Premier Sports as end users.

"The project focuses on the development and validation of Mixed Reality solutions to improve the interest and participation of the television audience as well as the generation of more attractive content", says Francisco Ibáñez, R&D Project Manager at Brainstorm and Coordinator of AdMiRe. "Currently, TV audiences can only interact with the programmes they are watching through social networks or broadband hybrid TV. In addition, content creators in film, television or live productions face technical challenges delivering attractive, interactive content. AdMiRe will develop a solution that addresses both problems by embracing the potential of MR technology.”

He continued, “The solution will enable home audiences to virtually join the television show they are watching and interact with presenters and guests in the television studio. The solution will also provide content creators with tools that radically improve the integration of the presenter within hyper-realistic virtual environments and facilitate their interaction with synthetic elements.”

Javier Montesa, Technical Coordinator of the Project, says that AdMiRe will incorporate highly innovative video capture, processing and transmission technologies and will explore super-resolution and background subtraction technologies in order to bring the audience much closer to the broadcast experience in the most realistic and simple way possible, using standard mobile devices.

He said, "Until now, the audience could participate in TV shows through audio and video messages or videoconferencing. With AdMiRe we will bring the viewer into the live broadcast where they can interact with presenters and guests.”

Brainstorm will adapt its current realtime graphics technology and Disguise will further develop its XR (Extended Reality) studio technology based on LED screens in order to integrate them into AdMiRe and achieve a very high level of immersion and interaction. The EPFL will study the application of the technologies used in deep fake videos within immersive communication, exploring the implications for the application of the AdMire solution and the UPF will integrate HDR and intelligent capture technologies to increase the realism of the objects and people captured by mobile devices. NTNU will be responsible for validating the results developed and integrated into the project with three European television stations (NRK, Premier Sports and TVR).