A new report from The DPP reveals that both customers and suppliers feel the way the media industry has done business in the past is no longer fit for purpose.
“The DPP is well placed to undertake groundbreaking projects such as this,” says DPP CEO and author of the report, Mark Harrison. “We are uniquely able to bring together executives from both the customer and supplier community to talk openly about what works, and what doesn’t, in the way they do business. The outcome is eye-opening, and important.”
The speed at which technology is now evolving, together with the sudden changes in market trends and conditions, mean that both parties need commercial agreements that are more agile.
Among its key findings are: Greater trust is built through shorter contracts; Procurement has to be embedded in the business units it serves; and Modular architecture and consumption-based models enable supply chain flexibility.
“We found that forward looking customers and suppliers are all prepared to exchange long-term arrangements for less secure but better adapted commercial models,” adds Harrison.
The DPP will announce its next major projects in December, following the DPP Tech Leaders’ Briefing, an annual business intelligence event which takes place online this year 16-19 November.