Skyworth And 3SS Create Netflix Ready Platform For Android TV Launches

3 Screen Solutions (3SS), a German provider of software for set top boxes (STB) and multiscreen entertainment, and Skyworth Digital, a maker of connected home products, have integrated their technologies to create a new STB platform to accelerate Android TV service launches.

The Skyworth HP40A STB with embedded Amlogic chipset and middleware are now pre-integrated with the 3SS 3READY Custom Launcher in an end-to-end Android TV package. The aim was to help operators more rapidly and easily secure Netflix certification and become a super-aggregator.

Skyworth is a leading partner in the Netflix Scaling Program, which Netflix created to help OEMs (original equipment manufacturer) including STB providers obtain technical pre-certification. By choosing Netflix-ready hardware, an operator’s Netflix certification can be fast-tracked, and the process of reaching commercial agreement with Netflix can potentially be eased. With these Netflix compliance elements in place early, operators have the opportunity to accelerate the introduction of their new Android TV services to the marketplace.

In parallel, as part of multiple Android TV deployments, the 3READY Custom Launcher, the core of the 3READY product framework, has received Netflix UI certification. “With Skyworth’s and 3SS’ hardware, middleware and launcher pre-certified platform combination, Netflix, the aspiring operator, and ultimately subscribers, can all be confident of a high-quality experience including Netflix viewing,” claimed Srithar Bala, Head of Video Solutions & Services, Skyworth Digital.

Furthermore, with 3READY Control Center, the Netflix launch points, that is the locations within the UX where Netflix is to appear, can be configured to align with the specific terms of the operator’s Netflix agreement. This can further shorten time to market.

Access to Netflix is one of the main drivers of Android TV’s rising popularity among service providers, as is the shift to super-aggregation. As the scale of a super-aggregator’s reach grows, however, particular attention and management are needed to ensure that all subscribers get a harmonious experience on an ever-increasing population of devices, which Netflix strongly insists on.

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