Signiant Signs Hogarth Worldwide

Signiant talks about its role connecting ad firm Hogarth Worldwide to Google Cloud and enabling high-speed file transfers.

As the industry continues to trend towards a hybrid cloud, multi-cloud paradigm, Signiant's unique SDCX (Software-Defined Content Exchange) SaaS platform comes into play.

Hogarth Worldwide, a WPP-owned global creative marketing production company, is utilizing Google's powerful cloud platform to minimize expenditures while speeding up productivity with Google Cloud's flexible resources. Taking advantage of Signiant's storage-agnostic SaaS platform, Hogarth can select the right solutions for the proper workflow.

"We work on campaigns across regions and around the world--including a global delivery center in Chennai, India,” said Steven Butler, Hogarth Worldwide's Global Head of Production Workflow and Engineering. “Using Signiant, we're in a much better position to manage this infrastructure and efficiently access media assets across locations and public cloud providers. At the end of the day, we need flexibility, and with Google Cloud and Signiant's storage abstraction, we can achieve that.”

Kip Schauer, Global Head of Media and Entertainment Partnerships, said: "We are excited that Signiant has partnered with Google Cloud and can solve the file access challenges for Hogarth. Hogarth benefits from both Google Cloud's world-wide infrastructure and Signiant's software-defined content exchange to enable their employees to access the right files at the right time."

"Hogarth has been an innovative and valuable Signiant partner for over a decade," Signiant Managing Director, EMEA & APAC, Greg Hoskin said.  "Their move to a multi-cloud strategy is something we see across the industry, and Hogarth is leading the way. We are proud to have them as a partner and that our platform is instrumental in helping them remain agile in these fast-moving times."

You might also like...

Is Gamma Still Needed?: Part 5 - Processing Gamma Corrected Signals

It is unwise to pretend that gamma corrected signals can successfully be multiplied, added and subtracted in a matrix as if they represented linear light. Yet in television it is done all the time.

The World Of OTT: Part 1 - The Principles & Terminology Of The OTT Ecosystem

OTT is becoming more and more prevalent in the world of video consumption. Some people would say that it will become the dominant form of video delivery in years to come as the underlying technologies expand, develop or mature, and…

The Sponsors Perspective: Notre Dame’s IP-Based Campus Crossroads Project

Here, we take a look at the landmark installation at the University of Notre Dame that highlights one of the biggest advantages of IP-based systems - flexibility. In the past networks have required a lot of cables and interconnections, today,…

ViacomCBS Pluto TV Launches In Spain As AVoD Momentum Grows

The ViacomCBS Pluto TV AvoD (Advertising VoD) service has launched in Spain, increasing its European orbit to five countries.

The Sponsors Perspective: Manage Standardized Connections For Essences/Network Flows - ST2110/AES67

With the release of the core parts of the SMPTE ST 2110 suite, the confusion around different transport standards for audio and video over IP is settled. However, the adoption of these solutions for day-to-day use is still far from easy.…