Hogarth - new Signiant client.
Signiant talks about its role connecting ad firm Hogarth Worldwide to Google Cloud and enabling high-speed file transfers.
As the industry continues to trend towards a hybrid cloud, multi-cloud paradigm, Signiant's unique SDCX (Software-Defined Content Exchange) SaaS platform comes into play.
Hogarth Worldwide, a WPP-owned global creative marketing production company, is utilizing Google's powerful cloud platform to minimize expenditures while speeding up productivity with Google Cloud's flexible resources. Taking advantage of Signiant's storage-agnostic SaaS platform, Hogarth can select the right solutions for the proper workflow.
"We work on campaigns across regions and around the world--including a global delivery center in Chennai, India,” said Steven Butler, Hogarth Worldwide's Global Head of Production Workflow and Engineering. “Using Signiant, we're in a much better position to manage this infrastructure and efficiently access media assets across locations and public cloud providers. At the end of the day, we need flexibility, and with Google Cloud and Signiant's storage abstraction, we can achieve that.”
Kip Schauer, Global Head of Media and Entertainment Partnerships, said: "We are excited that Signiant has partnered with Google Cloud and can solve the file access challenges for Hogarth. Hogarth benefits from both Google Cloud's world-wide infrastructure and Signiant's software-defined content exchange to enable their employees to access the right files at the right time."
"Hogarth has been an innovative and valuable Signiant partner for over a decade," Signiant Managing Director, EMEA & APAC, Greg Hoskin said. "Their move to a multi-cloud strategy is something we see across the industry, and Hogarth is leading the way. We are proud to have them as a partner and that our platform is instrumental in helping them remain agile in these fast-moving times."
You might also like...
An assessment of the pros and cons of moving to 5G cellular services for field production.
We conclude this two-part article examining how IP is an enabling technology that facilitates the use of data centers and cloud technology to power media workflows.
Telstra helps customers span the globe. Offering a myriad of content delivery, production and playout services, Telstra Broadcast Services allows businesses, governments, communities and individuals to connect and expand their business across the globe in the most cost-effective way.
Video currently drives the most traffic on public networks, accounting for two-thirds of the overall global mobile data consumption. How long it can continue to grow is still up for debate.
We are told that in the future all cars will be electrically powered. It is therefore quite natural that a broadcaster should consider whether outside broadcast vehicles might follow suit.