Media Composer Editors Can Now Collaborate With Adobe Colleagues

Editors who use Adobe Premiere Pro for news and sports can now collaborate seamlessly in Avid-based production environments with a new software plugin.

Avid’s upcoming release of MediaCentral Panel for Adobe Premiere Pro enables Premiere Pro editors to connect with post-production workflows for news and sports. The software opens up Avid storage, asset management and team collaboration and enables editors to browse, search, access and edit content and metadata without ever leaving Adobe Premiere Pro.

“We’re bridging the two largest communities of professional creative tools users and solving common problems that get in the way of everyone trying to evolve faster and work more collaboratively,” said Ray Thompson, Director of Market Solutions, Broadcast and Media at Avid. “Today, digital first production teams and marketing departments that rely on Adobe Premiere Pro now can seamlessly work in Avid production environments leveraging industry-proven production and asset management and storage solutions to browse, search, edit, share and distribute content easily. We’re just getting started with Adobe to make enhancements we know our users will welcome.”

To simplify the complexities of managing today’s enterprise news organizations, the software brings real-time remote collaboration and security that enable Adobe Premiere Pro users to work on projects within the Avid Nexis storage solution on premises or from a remote location. With phonetic search, multiplatform delivery and send to playback, the new media and asset management capabilities provide global news organizations with the ability to more seamlessly add Adobe Premiere Pro clients.

“Creators and editors want powerful creative capabilities in the storytelling process–but they also want speed to get great content out as quickly as possible,” said Van Bedient, Head of Strategic Development at Adobe. “The Media Central Panel for Adobe Premiere Pro enables powerful collaborative workflows in Avid production environments, allowing creatives to keep pace with the demands of news and sports content production.”

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