Sony - Hungry for more.
Sony’s to double down on solutions for remote, distributed and virtual production.
“In this year like no other, we’ve seen both phenomenal challenges for the whole media industry and phenomenal energy and creativity to overcome those challenges and produce great content for audiences always hungry for more,” says Hiroshi Kajita, Head of Media Solutions Marketing, Sony Professional Solutions Europe. “We’re now seeing customers moving away from the “quick fixes” brought on by the rapid change of situation at the beginning of summer, towards more sustainable solutions with long term investments, powered by 5G, AI and IP. Sony has been working side by side with them, delivering innovative technology, especially when it comes to remote and cloud-based solutions, as well as expertise and knowledge.”
Sony points to its ELC solution to streamlined news production. Four major US broadcast groups representing over 60 ELC installations have been operating during the crisis using ELC remotely, it says. Using ELC means the production control operations can be fully distributed or in a now typical scenario, for a single home-based operator to direct the production remotely. In parallel, commentators, anchors and floor directors can be working from different locations using ELC, which means any news can be produced by a team of experts located anywhere in the world.
As a part of Sony’s efforts to support the media industry, Sony offered customers of its XVS Switchers, the opportunity to remotely operate them for free leveraging toolsets available such as Virtual Menu, Virtual Panel and Virtual Shotbox.
IP Live solutions from Sony have been adopted by 100 customers. Launched this summer, the HDCE-TX30 solution enabled the HDC-3500 and previous generations of HDC cameras to become IP Native, opening up possibilities for remote production. New licenses for HDC-3500 and for HDCE-TX30 enable IP HFR and IP 4K remote solutions from March 2021.
The natural step after remote production is Virtualisation. As part of their partnership, Nevion and Sony have been contributing since July to the 5G Virtuosa project. This project, in part funded by the EU, aims to harness 5G connectivity and Scalable Software Defined Network architectures for live media production. The first part of the project has been delivered during the lockdown period.
For broadcasters looking to move to a fully distributed and cloud native infrastructure Sony offers its Virtual Production Service Hive, XDCAM air, Ci Media Cloud Services, NavigatorX and a set of media workflow micro services.
The latest addition to Sony’s cloud-based offerings, the Media Analytics Portal, will be available in October 2020. As programme makers rethink their production workflow, they need tools to monitor content flows, provide rich metadata and analyse outputs. The Media Analytics Portal will bring these capabilities to their fingertips and will automate processes, freeing up time and creating new efficiencies.
For streaming concerts, festivals and corporate events live, Virtual Production, Sony’s cloud native live production switcher, enables multi-camera production without the need for any dedicated infrastructure. It can be used as the user requires, leveraging a pay as you go model. The next release coming this October will add new capabilities, such as Screen Sharing input, webcam input, Clip Playlist and many more.
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