IPV And IMT Integration Brings Insights To The Cloud

IPV Curator MAM and IMT’s new SoDA data management software delivers predictive analytics for cloud operations. This gives organizations insight into cloud-retrieval costs and data transfer speeds, directly from the IPV Curator interface.

“Media organizations are currently dealing with an unprecedented challenge: how to manage massive amounts of content remotely, with a distributed workforce accessing heavy data files from their homes,” states Martin Coles, VP Marketing at IPV. “IMT developed SoDA to provide a window into the costs and transfer times associated with these data-heavy workflows. Giving IPV customers those insights directly from the Curator interface enables organizations to make smarter media decisions and keep operating costs in check.”

Working remotely, content owners have accelerated the move to cloud-based or hybrid workflows, resulting in an increasing number of users accessing content remotely, without insight into the cost associated with moving data in and out of the cloud. Without insight into that data, cloud costs can balloon quickly. SoDA data management software puts users in control of their entire storage environment, simplifying data movement and delivering actionable insight into cloud storage spend.

“When working in a hybrid cloud environment and using multiple cloud tiers with different SLAs, it’s important to understand the cost and speed at which you can access your data,” said Greg Holick, VP Product Management for software at IMT. “With SoDA and Curator, customers are in control of their cloud costs. This insight is incredibly valuable for users who are navigating an entirely new way of managing media and remote workflows, and when budgets and media usage need to be tightly managed.”

Using the Dry Run feature in SoDA, Curator users can set up a real-world policy-based file transfer and determine the costs ahead of time before committing, enabling users to control their budget. SoDA provides a simple interface to manage and automate data movement through a rich policy engine. It automatically monitors and tracks every job and generates reports on-demand for departmental and client billing.

“IMT and IPV have a strong track record for building successful on-prem and hybrid cloud digital media solutions. With IPV’s new SoDA connector, we are accelerating our partnership to provide a best-of-breed data management experience for our mutual customers as they look to embrace the cloud,” said Jason Kranitz, President of IMT, Systems Integration. 

You might also like...

Will NextGen TV Change Local News?

Tests in Washington D.C. ABC and FOX affiliate newsrooms will reveal the first data on new NextGen TV systems and workflows.

The Sponsors Perspective: Taming The Virtualized Beast

Without doubt, virtualization is a key technological evolution focus and it will empower many broadcast and media organizations to work differently, more efficiently and more profitably.

The Sponsors Perspective: Broadcasters Now Need To Care About Quality Viewing Experiences

Thanks to Over-the-Top (OTT) streaming video, content owners and broadcasters have a very different relationship with the end consumer – often a direct one.

Core Insights - Leveraging Cloud Operations For Live Broadcast

More broadcasters are seeing the benefits of moving their operations to the cloud, especially as we are becoming more reliant on remote working. But the transition isn’t necessarily a linear move and hybrid working practices help us balance the u…

Working Remotely Means Different Things To Different People, But Everyone Benefits

Cloud computing is helping a myriad of professional organizations expand their reach and implement new types of IP workflows that were not possible previously. It has also allowed media companies to work virtually anywhere.