Sony Venice camera.
Targeting digital cinema, the Cinema Line embraces existing cameras Venice, for features, and FX9, for docs.
Sony will be releasing the next addition to the range, the FX6, by the end of 2020.
Sony says, each of the Cinema Line cameras will evolve with user feedback: The FX9 Version 3 upgrade, available in 2021, will see the addition of the S700PTP allowing remote control of Sony’s camera, a Centre Scan mode for Super 16mm lens and B4 Lens support with its adaptor as well as other features. In parallel, this November, the Venice camera will see a couple of additional features in its V6.0 upgrade aimed at improving its operability for broadcast and live.
“With Cinema Line, we’re tapping into our DNA from both the film industry and digital imaging prosumer market and combining it to develop new creative tools,” says Anthony Kable, Content Creation Group Manager, Sony Australia. “This line of products will enable creators to push their creative boundaries further and capture the emotion in each and every frame.”
You might also like...
In terms of new broadcast cameras, if the recent virtual IBC convention is any indication of how the industry is supporting broadcast and TV studio customers, buyer confusion reigns supreme. Gone are the days of one-camera-fits-all applications.
People are not just flocking to beaches and holiday resorts as lockdowns are eased but also to their TV screens for viewing of returning live sports.
The global lockdowns have come just too soon for 5G mobile services to help mitigate disruption to production and content creation.
When a company markets two products that seem similar, both targeting much the same task, but one costs significantly less, it’s reasonable to assume the less expensive product will offer significantly fewer features.
Philo T. Farnsworth was the original TV pioneer. When he transmitted the first picture from a camera to a receiver in another room in 1927, he exclaimed to technicians helping him, “There you are – electronic television!” What’s never been quoted but lik…