Salsa’s vCROWD technology creates responsive sound for games with no crowds that can respond to every event on the field in real time.
CBS Sports and Vista selected Salsa Sound to provide virtual crowd sounds for the National Womens’ Soccer League Challenge Cup matches. This includes the first game of the competition, held on Saturday 27th June, which was the most-watched game in league history
Salsa Sound’s vCROWD technology creates responsive crowd sound for games with no crowds that can respond to every event on the field of play in real time, making more engaging stadium sound for broadcast.
“The Salsa Sound vCROWD app provides that crucial missing audience excitement and atmosphere to sports whilst stadiums remain empty during the COVID pandemic,” said Ben Shirley, Director at Salsa Sound. “vCROWD was operated in Florida by Vista as part of CBS Sports’ remote production of the NWSL Challenge Cup. vCROWD seamlessly blends multiple loops and individual samples constructed from real game recordings. Every combination of excitement, applause, even booing and whistles, can be easily blended and manipulated using an intuitive touchscreen interface to perfectly respond to events happening on the field of play.
“It was important to us that vCROWD could be operated by anyone with a good understanding of the game, the intuitive multitouch interface allows even non-audio professionals to rapidly control every nuance of a sports crowd,” said Rob Oldfield, CEO at Salsa Sound. “The detail is important to us, authentic goal sounds and near misses, even the ironic cheers when the away team makes a mistake create a more engaging and enjoyable experience for fans.”
vCROWD can be used for multiple sports, even club-specific sounds can be incorporated into the sample set to recreate each stadium’s unique character.
You might also like...
Digital audio has a remarkably short history, but apart from a few enthusiasts of legacy technology, the takeover has been total.
The Farm is a leading full-service post production group that started in Soho, London, subsequently opening facilities in Manchester and Bristol in the UK, and West Hollywood in Los Angeles. The Farm is well known for its ground-breaking creative approaches…
Felix Krückels is a certified audio engineer who graduated from the Detmold University of Music and has been involved in immersive audio since 2012. He was there when NHK launched its Super Hi-Vision project with the help of Lawo.
It seems almost superfluous today to specify that audio is digital because most audio capture, production and distribution today is done numerically. This was not always the case and at one time audio was primarily done without the help of…
There is level and then there is loudness. Neither can be measured absolutely, but by adopting standardized approaches it is possible to have measurements that are useful.