TD Ameritrade Creates Virtual Town Hall
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Brainstorm and US reseller Broadcast Management Group, have helped TD Ameritrade Network to migrate its Market Drive physical events online by placing them on a live virtual Town Hall.
TD Ameritrade provides customers with educational events around the country called Market Drives. Each of these events draws several hundred to a thousand people. Due to the pandemic, TD Ameritrade cancelled four of its upcoming Market Drive events. To fill this void, Broadcast Management Group (BMG) proposed replacing upcoming Market Drive events with virtual Town Halls.
TD Ameritrade Network (TDAN) agreed, and asked BMG to produce the first event in six days. On Saturday, April 4th, BMG produced a four-hour-long, live Town Hall for TDAN at their Chicago Studio. BMG created all of the show graphics, a complete virtual set, and also configured six remote locations. This was followed on May 30 with a second virtual live event and with two more in the works.
Brainstorm has been TD Ameritrade’s trusted virtual set solution over the past three years. BMG used one Infinity Set renderer together with a traditional control room to cut the show. Studio camera feeds were PTZ cameras, and the remote feeds were brought in utilizing LiveU.
The shows aired on the TD Ameritrade Network, Facebook, Twitter, Amazon Fire, and YouTube with a combined total of two million views.
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