OTT strategy - optimized.
Dalet and Bitmovin announced a new collaboration intended to improve preparation and accelerates delivery of OTT content for broadcasters, sports leagues and teams. The first organization to take advantage of this is Australia’s National Rugby League (the NRL).
The workflow integration, which features the media logistics of Dalet’s Ooyala Flex Media Platform and Bitmovin’s encoder technology, provides the NRL with the flexibility to fully optimize their OTT strategy.
“When working with video content from varying sources that needs to be published online (live, near-live or on-demand content), every workflow, metadata layer and media processing step adds time and complexity getting content to the audience. By combining the Ooyala Flex Media Platform and the Bitmovin solutions we have been able to reduce complexity and issues, optimising inefficient steps while successfully accelerating our online delivery workflows,” comments Quanah McBride, Head of Digital Media Operations, The National Rugby League.
The combined solution made it easier for NRL’s staff to build ad-hoc workflows that could better tap into their rich inventory and distribute more editorial content, imagery and video across the NRL’s websites and mobile applications. Ooyala Flex Media Platform’s workflow and content management capabilities orchestrated the media catalogs’ encoding, media movement and content discovery to surface near-live video to their audiences.
“Both our solutions are developed on the principle of openness and provide sophisticated automation for business scalability. This approach empowers our joint customers like the NRL to build integrated solutions and remain in total control of their asset life cycles,” comments Lee McMullan, Market Director - Multiplatform Distribution, Dalet. “Efficiency through automation and asset tracking enables digital and marketing teams to tap into archives, orchestrate content preparation, scaling distribution of rich content to a wider audience.”
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