Brainstorm And Spidercam Provide Enhanced AR For Sports

Brainstorm’s InfinitySet, in conjunction with Spidercam’s solutions, provide improved AR and virtual set for Sports and live production events.

The real-time 3D graphics company and the manufacturer of cable camera systems and cable robotic projects have joined forces to offer a new live production graphics option.

InfinitySet, Brainstorm’s virtual set and augmented reality solution, performs by using the camera view plus the tracking data provided by the different Spidercam systems. Such systems not only provide creative camera angles, but by using InfinitySet for adding real-time 3D AR content, allows for new ways to deliver sports and other live events’ content, explains the company.

“Brainstorm seems the perfect combination for Spidercam,” says Jan Peters, CEO of Spidercam. “The camera angles and flies Spidercam provide can also be enhanced with the real-time 3D augmented reality graphics by InfinitySet, providing an enhanced storytelling to impress an increasingly demanding audience”.

Brainstorm and Spidercam have successfully deployed installations in events such as the coverage of the WWE season, including Royal Rumble.

According to Miguel Churruca, Marketing & Communications Director of Brainstorm, “Working with Spidercam has always been a pleasure because of the way they track big spaces allows for our augmented reality elements to stand out thanks to the wide camera movements they can provide. The willingness and vast experience of their staff makes the collaboration seamless on a human level. At Brainstorm we are always pushing the envelope when it comes to technology, and integrating with Spidercam seems only natural since they're on the cutting-edge of robotics camera technology.”

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