Essential Guide: Advertising, Regionalization & Personalization

June 9th 2020 - 09:00 AM
Tony Orme, Editor at The Broadcast Bridge

Technical advances in regionalization and personalization for Ad insertion are helping broadcasters leverage revenues from OTT and VOD. Improved granularity in distribution facilitates refined targeting of advertising giving broadcasters and advertisers unprecedented access to discerning viewers.

Adaptive Bit Rate models offer major advantages over traditional SDI infrastructures as there is generally no need to return the video and audio to baseband before inserting the localized Ad break. Instead, IP transport streams facilitate switching in the IP domain enabling the quality of the pictures and sound to be maintained, thus maintaining the viewers quality of experience.

Synchronizing schedules with splice timing is essential for Ad Insertion, especially for live sports events where the program may over or under run. Not only do we now need to consider the video and audio, but we must understand how we manipulate the manifest files to enable seamless switching.

This Essential Guide, written by guest author Tony Jones, Principal Technologist at MediaKind, describes how ABR Ad insertion works. He discusses the general principles as well as digging deep into the manipulation of IP streams and manifest files.

Download this Essential Guide today if you are an engineer, technologist, their manager, or somebody who needs to understand dynamic Ad insertion to achieve advertising regionalization and personalization.

Supported by

You might also like...

Public Service Broadcasters Juggle Linear And Online To Maximize Coverage

The decline of public service broadcasting has been one of those long running narratives that is sometimes defied by reality, like the death of the set top box.

Creative Audio - Noise Reduction With Bob Bronow

Dialogue is king in television. Let’s face it, you don’t watch an episode of your favorite police procedural or reality show just to listen to the sound design or the incidental music. But whether the content is scripted or …

The World Of OTT (Infrastructure Pt7) - ISPs And The Growth Of OTT Video

Internet Service Providers (ISPs) are experiencing significant growth in bandwidth consumption largely due to the uptake of OTT video services and the growth in numbers of connected devices per household. ISPs are therefore navigating the path of making successful investments…

Creative Audio - Broadcast Crowd Sound

When televised sports events began to return after the initial coronavirus lockdown in 2020, U.S. broadcasters faced a dilemma. With no spectators in attendance, what do you do about the lack of crowd noise? This is the fascinating story of…

Remote Production 2.0

Although it may seem that remote production was born out of necessity to address a growing demand for distributed workflows amidst global lockdowns, it was already gaining momentum prior to the pandemic, which accelerated the trend. But why is remote…