Iconik’s interoperability with AWS provides a fully cloud-based media management workflow from ingest to storage. At the same time the software is able to keep all of that media well organized, making it easy to find the right versions, collaborate with other stakeholders, and distribute to multiple platforms.

Users are able to house media content within Amazon Simple Storage Service (Amazon S3), while being able to access, edit, and share those same assets from within iconik. Interoperability with AWS Elemental MediaConvert allows customers to easily and reliably transcode on-demand content for broadcast and multiscreen delivery. API integration with Amazon Rekognition means that iconik can analyze assets and apply time-based metadata tags based on the detail within that content, whether that is a specific item, environment, color, or portrayal of emotion.

Iconik recently announced its new Versioning feature, which enables users to update the same assets concurrently whilst tracking update history and relevant conversations regarding the media. This feature allows users to streamline content editing and management by allowing users to effortlessly revert to previous versions.

A further addition is transcription support. Users will be able to automatically transcribe assets, with the transcriptions stored in the asset, making them searchable and browsable on a time code level.

Parham Azimi, CEO, iconik, commented: “We are seeing a growing demand for hybrid architecture workflows, enabling much more efficient global collaboration. We recognize that our customers are continuously pushing the boundaries by finding new ways to produce, edit, and distribute content so we built a video platform to revolutionize media management and enable the future of media discovery.”