Zixi Integrates Content Protection

Joint software-based solution embeds invisible forensic watermarking in live video.

Zixi recently announced a partnership and integration with Irdeto, the world leader in digital platform security, protecting platforms and applications for video entertainment, video games, connected transport and IoT connected industries. Irdeto has integrated the Zixi Software-Defined Video Platform (SDVP) in to Irdeto TraceMark, a cloud-based managed service that embeds an invisible, unique forensic watermark into the live content to identify the content distribution channel for broadcast security.

Zixi live streams are ingested and transcoded, then Irdeto TraceMark watermarking is applied in real-time before being packaged and distributed to downstream workflows. Irdeto TraceMark is a fully automated solution that watermarks a wide range of assets in a centralized and consistent way, replacing disparate visual marking methods and legacy manual workflows. Discovering whether watermarked content has been leaked is the other half of the equation. Combining Irdeto TraceMark with Irdeto’s Online Piracy Detection service enables immediate detection of any content leaks and tracks watermarked content to the source, enabling the rapid implementation of countermeasures. Irdeto TraceMark and associated services facilitate identification of the source of pirated content, immediately shut down illegal services and investigate and prosecute commercial violators.

“As the industry continues to quickly migrate to transmission of live video over IP, customers are insisting on using the Zixi SDVP for its proven broadcast-quality and ultra-low latency,” said Steeve Huin, VP of Strategic Partnerships, Business Development and Marketing at Irdeto. “As the pioneer of live video transport over IP, Zixi has earned the absolute trust of the industry so we are excited to establish the integration with Irdeto TraceMark.”

“Zixi and Irdeto have the same reputation for providing quality, innovative video solutions to media and entertainment customers so we are very proud to provide this integration to the market,” said John Wastcoat, SVP Alliances, Zixi. “Their customers are our customers, the world’s biggest content creators and broadcasters with the most valuable content that needs the reliable protection that Irdeto has provided for 50-years.”

Zixi also announced that Imagica Live, innovator of the world’s first cloud-based media center for live sports streaming, has adopted Zixi and Zixi ZEN Master as the foundation of its robust worldwide video transmission network.

Zixi also announced that Imagica Live, innovator of the world’s first cloud-based media center for live sports streaming, has adopted Zixi and Zixi ZEN Master as the foundation of its robust worldwide video transmission network.

Since 2017, Imagica Live has operated the virtual media center for professional sports leagues and other major sporting events, ingesting and aggregating live streams from more than 60 stadiums and arenas across Japan over an IP network into a dynamic cloud video system. The real-time transcoding of those video streams is delivered in variable formats, allowing for the appropriate video to reach the teams, professional referees, Japan’s national and local broadcasting networks and overseas publishing points immediately.

The IMAGICA Live cloud media center has deployed the Zixi Software-Defined Platform to provide low latency, error free video transport as part of their anywhere-to-everywhere transmission services without complications from traditional obstacles such as noise and packet loss. The Zixi protocol is congestion and network-aware, dynamically adjusting to varying network conditions and providing best-in-class security with DTLS and AES encryption. Imagica also utilizes ZEN Master, Zixi’s live video orchestration and telemetry control plane, for scheduling, orchestrating, monitoring and reporting for all their Zixi transmissions and server resources.

“Zixi enables us to provide the mission critical end-to-end solutions that reliably and cost-effectively meet the needs of our customers,” said, Yasuhiro Kawata, Director, Imagica Live. “We are able to deploy complex ‘anywhere to everywhere’ transmissions over any IP network and leverage real-time cloud video processing services to deliver VR and other specially processed videos.”

“We are tremendously excited about our partnership with IMAGICA Live. Our collaboration represents the future of broadcasting by leveraging an all-IP and cloud-based delivery from the venue to the subscriber,” said Michael Poppler, Director of International Sales, Zixi. “Zixi’s Software-Defined Video Platform enables IMAGICA Live to securely deliver thousands of live professional sports matches at scale to hundreds of affiliates and millions of OTT multi-screen users.”

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