Signiant Providing Unified Access To Media

With its SaaS products now used by more than 25,000 media companies worldwide, Signiant has begun to offer additional capabilities for its Software Defined Content Exchange (SDCX) that add value beyond file transfer. The platform addresses a wide variety of users within or between companies, across any hybrid cloud or multi-cloud environment.

The latest addition to the platform is called Signiant Jet, which (introduced at NAB 2019) allows small- to mid-sized companies to leverage automated file-based workflows between broadcast facilities. They can easily exchange content with larger media companies (syndicated content providers) as well.

Jon Finegold, Chief Marketing Officer, Signiant, said that if two broadcast locations have Jet installed, they can easily share content by making a request. They call this a “Cloud Handshake,” whereby Jet takes over automatically to find the desired content, no matter where it is stored or on whatever format and deliver it to the right location at the time indicated.

“There’s no need for passwords for network information or passwords,” he said. “I don’t need to know anything about your storage or your network or your firewall. I can control my stuff, you control your stuff. Jet manages all of the connectivity to the cloud and security required. The content moves directly from my storage to your storage without human intervention.”

The exchange is orchestrated from the cloud, but the files actually move straight from one location to another. Once that connection is established, users can set up demands for content between two the sites very easily.

“This was possible before, but it was much more cumbersome (you had to open up ports or share passwords),” Finegold said, adding that Jet makes it easy while replacing FTP, Rsync and other legacy file transfer tools.

Jet leverages Signiant’s core file acceleration technology, which the company said improves upon standard Internet transmission speeds by up to 200 times and supports longer distances, higher bandwidth and the orchestration of congested networks made up of multiple vendor solutions.

A “Cloud Handshake” occurs when Jet takes over automatically to find the desired content, no matter where it is stored or on whatever format and deliver it to the right location at the time indicated.

A “Cloud Handshake” occurs when Jet takes over automatically to find the desired content, no matter where it is stored or on whatever format and deliver it to the right location at the time indicated.

“The sender can decide what storage profile and what directory to move the files to/from,” said Finegold. “I just send a request to you and I get what I need. I don’t need to know where it’s coming from. Using APIs and events I can trigger all types of automated workflows.”

Jet joins Signiant’s other file transfers tools: Media Shuttle, for person-initiated transfers; and Signiant Flight, used to move data to and from the cloud.

Other new introductions for Signiant include support for: the Google Cloud (the company has supported transfers to/from Amazon AWS and Microsoft Azure platforms for years); on-premise object storage and “growing files.”

In a remote production, where you have data being written to storage in an on-site production truck and then sent to a post house half way around the world, Signiant users can now start to send that file in near real-time over a standard IP network while it’s being written (growing) to disc. This allows editors to begin working before a file is finished downloading. Finished files are then sent back to the on-site truck for insertion into the live broadcast; for replay production on site and for remote replay judges located elsewhere.

“We’re following the industry trends,” said Finegold. “Files are getting bigger. Workflows are getting more complex and global. And security is becoming more critical than ever. We’re happy to be the abstraction layer that ties them all together for our customers.”

Margaret Craig, CEO, Signiant, said that the company is also expanding its Ottawa-based engineering team and exploring targeted acquisitions to grow the SaaS platform’s capabilities.

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