Polish white-label TV and OTT software vendor Insys Video Technologies has collaborated with To-Do Media based in Dubai for delivery of video content to Arabic-speaking users across the world.
H+ is an Arabic aggregator that works with regional content providers to give them access to a global audience. Users can now access thousands of hours of Arabic content through H+ on Huawei mobile devices.
Insys Video Technologies provided the tools and backend infrastructure for H+, as well as integrating it with AWS Elemental Media Services for added reliability and easy scalability. Insys created a dedicated interface to enable video delivery to Huawei devices. To-Do Media can then upload content and manage the H+ platform using the Insys VT administration panel.
The H+ platform was deployed using AWS CloudFormation, which simplifies provisioning and management on AWS. Videos are transcoded on ingest using AWS Elemental MediaConvert, making them ready for distribution. Insys also integrated a content management software package enabling To-Do Media to apply metadata to all video content, for improved discovery.
Through the integration with AWS Elemental MediaTailor, To-Do Media can insert individually targeted adverts into the video stream without sacrificing broadcast-level quality-of-service and allowing a seamless viewing experience, according to the company. Ammar Hares, CEO and founder of To-Do Media, commented: “Enabling local content owners with a managed platform to reach a global audience is important, and with this new service, we bring a wide range of engaging content to Arabic speakers across the Arab world. Having the support of Insys was key to helping us launch fast while integrating seamlessly with AWS Elemental Media Services and the Huawei video platform.”
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