Genelec Empowers Young Musicians With G SongLab

Genelec has launched a new initiative as part of its Genelec Academy called G SongLab, which offers young people free access to a safe online learning community, through which they can collaborate and engage with others in developing their skills in songwriting and music creation.

Launching in Helsinki, the initiative is a collaboration between Genelec and a number of operators including the Tiuku Public Information Cultural Factory, the City of Helsinki, University of the Arts Helsinki and the ArtsEqual research initiative, all of whom have joined forces to encourage and support young people’s active participation in music creation – and the sense of social integration and companionship that this brings.

The G SongLab concept has been developed by a team of songwriters and music educators led by Petter Korkman and Anna Kuoppamäki. The project provides an international online learning community for all young songwriters aged between 13 and 29, allowing them to participate from the comfort of their homes and share their songs with others – which is particularly beneficial in view of the recent COVID–19 outbreak.

A selection of the music created during the workshops will be shared with the wider public via the Genelec Music Channel on YouTube, along with live performances by workshop participants being broadcast from Helsinki via the Genelec Artist Room in the future.

“This is an excellent way to express our values of enthusiasm and justice,” said Genelec’s Juho Martikainen. “Music creation belongs to everyone, and if we can help young people to learn and find their own way in life, then that is the best prize there is. In the difficult times we currently live in, we believe that music can help create hope, a sense of belonging and a shared determination to support each other and survive.” 

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