Akamai has extended its forensic watermarking capability unveiled in October 2019 (photo from design and architecture firm Sasaki).
Akamai has beefed up the content protection ecosystem for its global CDN (Content Delivery Network) by incorporating forensic watermarking technology from additional leading vendors.
The firm first unveiled its watermarking capability in October 2019 and has now integrated Nagra NexGuard forensic watermarking, Irdeto TraceMark, ContentArmor forensic watermarking, Friend MTS ASiD watermarking, INKA Entworks PallyCon forensic watermarking and Verimatrix’s StreamMark into its edge network. This provides an additional layer of protection for its Access Revocation package by giving content rights holders the ability to stop unauthorized video streams quickly in the hope of avoiding significant business damage in the event of unauthorized stream redistribution. Rights holders can now exploit services from most of the leading watermarking vendors as part of Akamai’s “prevent-discover-enforce” content security strategy, according to the company.
Akamai addresses all three principal use cases for forensic watermarking, live, linear/simulcast and VoD streaming, as well as supporting the two principal adaptive bit rate options for delivery, HLS and DASH. While initial interest in forensic watermarking came from the big Hollywood studios leading to MovieLabs’ mandations of it from April 2014 for distribution of its members’ assets at Ultra HD quality, more recently the driving force has been live sports at all resolutions. Akamai stresses that the technology can also be valuable for protecting other types of content such as TV series that may be consumed either linear or on demand.
Forensic watermarking works by inserting indelible but imperceptible marks into individual video or audio streams or “instances” such that an intermediate source can be identified downstream. If that source is say a laptop that might itself be accessing a stream legitimately but then redistributing it over the internet to unauthorized recipients who have not paid, that stream can be shut down at the ultimate source, such as a server or headend. This enables authorized streams to be differentiated from pirated streams, which can be traced back to the intermediate source. Actions that can be taken include issuing of warnings prior to absolute shutdown, with legal redress also possible.
One feature of Akamai’s package is use of AB watermarking. This makes it easier to insert unique watermarking sequences into each stream instance at the session level by just alternating between two versions of the asset. This is done by creating A and B versions of the asset, and then as each of these is segmented into chunks as is done anyway for ABR delivery, each playout can be executed in a unique combination A and B chunks. Then if piracy is suspected, a given session can be identified by revealing its unique sequence of A/Bs. With good design, Akamai insists that an A/B system can be high performing and resistant to efforts by pirates to corrupt watermarks in an attempt to prevent sessions being correctly identified. Such tampering can include conversion to asset, re-digitizing, resizing, cropping and recompressing.
Apart from watermarking, Akamai’s Access Revocation addresses credential theft, system hacking and VPN abuse. The addition of watermarking closed the gap on rival CDN providers such as Limelight Networks, which already had the capability. Limelight added the ability for its CDN platform and ARC Light Edge processing to integrate with major forensic watermarking products such as Nagra’s in April 2019.
You might also like...
Broadcasters are falling prey to common cybersecurity vulnerabilities as some struggle to adjust to the migration away from traditional dedicated systems to generic infrastructures based on the IP protocol, more like enterprises in other sectors.
Media content piracy declined by an average 15% across Europe during 2018 according to the European Union (EU) Intellectual Property Office (EUIPO), contradicting the popular notion that the problem is getting out of hand in the streaming era.
Video consumers are still reluctant to embrace more secure authentication methods than traditional passwords despite mounting fears over identity theft and intrusion into privacy.
Innovation in the media and entertainment industry is at an all-time high with devices, backend technologies, operating systems and consumer behaviors constantly evolving. A key element of this evolution is how viewers see, experience, navigate and consume the content they…
Verimatrix is seeking to win major customers in broadcasting and pay TV on the back of API integration of its MultiRights OTT multi-DRM with Amazon Web Services (AWS). As AWS continues its strong advance into video services by claiming some…