Akamai has extended its forensic watermarking capability unveiled in October 2019 (photo from design and architecture firm Sasaki).
Akamai has beefed up the content protection ecosystem for its global CDN (Content Delivery Network) by incorporating forensic watermarking technology from additional leading vendors.
The firm first unveiled its watermarking capability in October 2019 and has now integrated Nagra NexGuard forensic watermarking, Irdeto TraceMark, ContentArmor forensic watermarking, Friend MTS ASiD watermarking, INKA Entworks PallyCon forensic watermarking and Verimatrix’s StreamMark into its edge network. This provides an additional layer of protection for its Access Revocation package by giving content rights holders the ability to stop unauthorized video streams quickly in the hope of avoiding significant business damage in the event of unauthorized stream redistribution. Rights holders can now exploit services from most of the leading watermarking vendors as part of Akamai’s “prevent-discover-enforce” content security strategy, according to the company.
Akamai addresses all three principal use cases for forensic watermarking, live, linear/simulcast and VoD streaming, as well as supporting the two principal adaptive bit rate options for delivery, HLS and DASH. While initial interest in forensic watermarking came from the big Hollywood studios leading to MovieLabs’ mandations of it from April 2014 for distribution of its members’ assets at Ultra HD quality, more recently the driving force has been live sports at all resolutions. Akamai stresses that the technology can also be valuable for protecting other types of content such as TV series that may be consumed either linear or on demand.
Forensic watermarking works by inserting indelible but imperceptible marks into individual video or audio streams or “instances” such that an intermediate source can be identified downstream. If that source is say a laptop that might itself be accessing a stream legitimately but then redistributing it over the internet to unauthorized recipients who have not paid, that stream can be shut down at the ultimate source, such as a server or headend. This enables authorized streams to be differentiated from pirated streams, which can be traced back to the intermediate source. Actions that can be taken include issuing of warnings prior to absolute shutdown, with legal redress also possible.
One feature of Akamai’s package is use of AB watermarking. This makes it easier to insert unique watermarking sequences into each stream instance at the session level by just alternating between two versions of the asset. This is done by creating A and B versions of the asset, and then as each of these is segmented into chunks as is done anyway for ABR delivery, each playout can be executed in a unique combination A and B chunks. Then if piracy is suspected, a given session can be identified by revealing its unique sequence of A/Bs. With good design, Akamai insists that an A/B system can be high performing and resistant to efforts by pirates to corrupt watermarks in an attempt to prevent sessions being correctly identified. Such tampering can include conversion to asset, re-digitizing, resizing, cropping and recompressing.
Apart from watermarking, Akamai’s Access Revocation addresses credential theft, system hacking and VPN abuse. The addition of watermarking closed the gap on rival CDN providers such as Limelight Networks, which already had the capability. Limelight added the ability for its CDN platform and ARC Light Edge processing to integrate with major forensic watermarking products such as Nagra’s in April 2019.
You might also like...
The complexity of modern OTT and VOD distribution has increased massively in recent years. The adoption of internet streaming gives viewers unparalleled freedom to consume their favorite live and pre-recorded media when they want, where they want, and how they…
The Ultra HD Forum has confirmed launch of its first API for forensic watermarking before the end of 2020.
Synamedia has stood out as the vendor making the biggest splash over content protection and video piracy around IBC 2020, even though the event was confined to virtual channels.
Illegal piracy subscription services are now worth over $1 billion a year in the US alone, according to a study conducted by the Digital Citizens Alliance in conjunction with NAGRA, the content security arm of the Swiss Kudelski group.
Broadcasters and video service providers have become ever more attractive targets of credential stuffing attacks for cyber criminals seeking both content and subscribers’ personal details.