Bell Media, Canada’s largest media company, and Veritone, have an agreement to bringing Veritone’s content and ad intelligence solutions to a number of Bell Media’s radio and television stations.
"Our partnership with Veritone brings real-time campaign optimization abilities along with attribution and effectiveness metrics to radio advertising," said Dean Rutherford, vp, National Radio Sales, Bell Media. "We are now able to see campaigns as they air, including preproduced, live, and in-show executions. This allows us to provide up-to-the-minute analytics with a new level of transparency, enabling our local and national advertising partners and sponsors to better measure campaign effectiveness and return on investment."
Veritone's content and ad intelligence solutions make it possible for Bell Media to provide its advertising partners with timely insights, recaps, and attribution metrics around campaigns placed on its stations.
Deployment will augment broadcast content with indexed, searchable data enabling easy content identification, verification, and campaign recaps in near real time. This data is also being correlated with third-party metrics such as audience estimates to provide comprehensive campaign analytics.
In addition, advertising attribution analytics are made available to Bell Media's sales and insights teams through Veritone Attribute, an app that correlates ads to the advertiser's web traffic within a select time frame. The data is presented in intuitive dashboards and reports, providing unique insights that allow advertisers to optimize campaign performance based on placement, creative type and length, geographic response, daypart analysis, new user lift, and more.
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