Sharjah Broadcasting Authority Streamlines With NOA

Sharjah Broadcasting Authority (SBA) opts for integration of Avid Interplay into NOA’s mediARC Archive Asset Management system.

The governmental organization, dedicated to media industry development in the United Arab Emirates, is working with NOA on the integration of Avid Interplay into its already installed NOA mediARC AAM system at several of its regional stations.

With this bidirectional Avid integration, SBA is embarking upon a company-wide approach to organizing archival assets through a WAN infrastructure that interconnects multiple locations. It will use NOA mediARC to drive the workflow from several sites in parallel and centrally store all content within its AAM. This step adds a layer of “well-structured” metadata to production content, and ensures the workflow conforms to the OAIS standard.

Specifically, SBA has initially added licenses for the addition of Avid MediaCentral Connector, Real Application Cluster of mediARC (based on Oracle), and Enhanced Disaster Recovery Functions between its two sites Sharjah and Al Dhaid. The broadcaster can expand these licenses for the interconnection of several locations as required.

Scheduled for completion in May, the upgrade will ensure the organization has all processes streamlined from one archive-centric point. It’ll also offer the possibility for users to run mediARC metadata in a real cluster, including failover, toward the second site.

“The integration of Avid Interplay into several of our regional stations to one central company-wide NOA mediARC archive will help us establish a more efficient process,” said Aisha Alzaaref, director of broadcast IT at SBA. “In addition, the redundancy enabled by the new setup, makes us feel really secure.”

“NOA is increasingly leaning toward an advanced systematic approach to archiving and SBA’s upgrade is a perfect example of this,” added Jean-Christophe Kummer, NOA managing partner. “The integration of Avid Interplay with NOA mediARC ensures a more proficient operation and provides a long-term approach to media preservation.”

In 2017 NOA installed its AAM system mediARC at Sharjah Media Corp. for the digitization and management of SMC’s entire legacy video archive consisting of 140,000 hours of Betacam, DigiBeta, U-matic, One Inch, and MiniDV tapes to SMC’s. This represented the first project for NOA in the country. The same year, the companies signed a multi-year service maintenance agreement confirming SMC’s trust in NOA solutions and a long-term partnership.

Sharjah TV began in 1989 and expanded into Sharjah Media Corp. in 2009. In 2019, the broadcaster became known as Sharjah Broadcasting Authority (SBA). Television and radio channels operating under the media house’s umbrella include Sharjah TV, Sharjah Sports Channel, Al Sharqiya Channel of Kalba, Al Wousta Channel of Al Dhaid, Sharjah 2, Sharjah Radio, Quran Radio of Sharjah, Pulse 95, and the Sharjah Media Training Centre.

You might also like...

Differentiating Between Cloud And Virtualization

There’s usually a bit of confusion when people talk about going to the cloud vs. virtualizing. While most cloud providers use virtual machine configurations to optimize their offerings, that’s not the same thing.

Blockchain Is Not A Cloud Service

As cloud and cloud words become common in the media lexicon so has the term blockchain. Let’s take a closer look at blockchain. Not all technologies work everywhere or should they! Each time one industry sector introduces a new c…

More AI Acronyms & Buzzwords Explained

So many buzzwords & acronyms and so little time! I thought this was a better title than Understanding the Differences Part 2.

Open Source vs. Interoperable

Open Source is one of the current buzz terms in technology. In the world of software applications and services offering to make the source code of a program freely available is certainly a noble gesture. Interoperable is more of a…

Microservices Poised To Take Self-Serve To Another Level

Microservices enable broadcasters to find new ways to adopt, engineer, operate and maintain the value of their solutions. For vendors, microservices provides opportunities to offer what could essentially be a self-serve menu for clients rather than building bespoke workflows internally.…