With Creative Bridge, users of tools such as Apple's Final Cut Pro X and Avid's ProTools can access and register entire folders of media to and from the MAM while adding valuable metadata and maintaining folder structure. Centralization and simplification of media access throughout creative workflows benefits the entire content production chain.

A new Project Dashboard allows users to view the status of all projects across Xchange as they move through the supply chain. Users can interact with projects with easier access, gain visibility, and make intelligent decisions when changes are needed.

“From dashboards and analytics to closing the gaps from ingest through archive, Primestream brings more than 20 years of solutions to NAB 2020,” quotes Namdev Lisman, EVP. “We look forward to showcasing the power of our robust asset management and production automation software."

Primestream Visual Watermarking is presented as a new solution that allows for watermarks to be displayed dynamically based on the active user viewing the video. The watermark includes the name of the user, IP address of the system, and a date and time stamp. Dynamic positioning prevents the use of simple masking to remove the watermark, giving the organization a highly effective tool for protecting its valuable content from unauthorized distribution during production on through to distribution.

During the show, Primestream will launch a native Newsroom Framework with Octopus NRCS integration. This is built directly into the Primestream Workflow Server core, allowing for integration with newsroom platforms, delivering greater stability, and supporting quick turnaround for the latest features and workflows with newsroom systems. Organizations can use Newsroom Framework not only to reduce their cost of infrastructure, but also to simplify network connectivity between MAM and Octopus Newsroom and reduce points of failure for mission-critical components.