Bannister Lake Showcase Data Management Driving Election Coverage, On-Air Branding

The company will be highlighting how Chameleon’s election module is prepped for the 2020 U.S. election cycle.

Bannister Lake is highlighting Chameleon's ability to fully manage and visualize both live data feeds and on-air branding content for enhancing news productions, sponsorships, and promotions. The product's branding module can fully control sponsor's snipes, bugs, and other promotional graphic content triggered by the broadcaster's traffic system.

Chameleon's new election features are already being used to produce real-time election coverage. Chameleon reads election results from both the Associated Press and Decision Desk HQ, allowing media to report on up ballot and down ballot races as well as the primaries and caucuses.

Automated infochannels will also be in the spotlight at NAB. “Chameleon serves as the foundation to ingest, manage, and visualize an unlimited number of data feeds that can be rendered to any graphics engine, HTML 5, or NDI,” explains the firm.

“Broadcasters can quickly launch infochannels made up of real-time news, weather, sports, financial, event calendars, and other relevant content.”

To enhance the offering, Bannister Lake has recently added transit and car sharing data to make the channels especially important to local audiences.

As legal sports wagering continues to grow across the U.S., the company will be featuring wagering channels covering horse racing, fantasy sports, and other events.

“Chameleon has become an essential tool to aggregate, manage, and display both sports statistics and betting data. Bannister Lake works with media companies that require a robust solution that can read data from a wide variety of sources and can integrate that data into the on-air presentation,” it says. “More and more venues are realizing that real-time data plays an integral role in delivering content that adds a deeper and more entertaining fan experience. Venues appreciate that advertising- and sponsor-related content has more impact if real-time, game-relevant, insightful data could be tied to the presentation. Chameleon is used to ingest real-time statistical data from the leagues, allowing fans to view carefully parsed live game and league statistics combined with game action.”

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